“Covid-19 Situation Led To the Digital Marketing Space Becoming Much Bigger” – Digital N Beyond Founder Anshu Jhunjhunwala

Kartik Aaryan & Anshu Jhunjhunwala

In March 2020, a lockdown was imposed on most countries across the world owing to the Covid-19 situation. Markets were shut, offices remained non-operational and people were asked to stay inside their house. While a lot of people and industries suffered because of the spread of the coronavirus, there was one industry which experienced a massive growth during this period - digital media.

Emphasizing on this point, Digital N Beyond founder Anshu Jhunjhunwala says, "Though the Covid-19 situation was very unfortunate, one can't deny the fact that it led to digital media companies growing at a rapid pace. With everything around us shut, the internet acted as a boon. School and college students attended online classes and people ordered most of the things they needed from online stores. Films and shows released one after another and the only way for content to be advertised during this period was digital marketing."

Digital N Beyond is a Kolkata based digital marketing company that specializes in a variety of media based responsibilities including influencer marketing and talent management. The company carries out events, shows and campaigns on a pan-India level and in a very short span of time, has emerged as one of the leading digital marketing agencies in the country. As its founder and managing director, Anshu Jhunjhunwala has played an important role in its growth.

Elaborating further on the post-pandemic growth of digital agencies, he says, "The Covid-19 situation led to the digital marketing space becoming much bigger. People in the film industry woke up to the fact that no other medium proves to be as effective in marketing films and content as digital media. Digital marketing companies have also helped actors, models and influencers creating their distinctive identity through social media. They are not just becoming more popular but also making a lot more money through collaborations and endorsements on digital media."

Anshu Jhunjhunwala's company Digital N Beyond has played an important role in creating new innovations and clutter-breaking methods in the digital marketing space. Apart from helping celebrities regulate their social media space, the company offers to manage their careers. The agency, which became a private limited company in 2021, has already collaborated with some of the biggest brands and public personalities in the country.