01 March,2024 05:28 PM IST | MUMBAI | BrandMedia
The market for biscuits and cookies in India has come a long way, accounting for about 72% of sales in the bakery industry. Increasing consumption of packaged and convenience foods, the availability of various biscuits and an increase in disposable incomes have significantly boosted the industry. The Indian bakery market size reached approximately USD 11.07 billion in 2023. India's biscuit market revenue is projected to grow at a CAGR of (9.0%) in upcoming years. Being easy to buy or store, cakes and biscuits, particularly pre-packaged ones, have become more of a snack at home, in the offices, and while travelling. India's biscuit and cookies market is expected to continue its growth trajectory in the coming years, driven by an increasing population, changing lifestyles, and introducing new and innovative products.
The best thing in the morning, afternoon, evenings or even for late-night cravings, cookies or biscuits are consumers' first choice. Remember when advertisements by Sweta Tiwari, Shekhar Suman and many TV stars resonated with biscuit brands with taste and emotions? The days when biscuit brands like Butter Bite, CNC, etc. were our favourite ones. Indian households have relied on these tasty snacks, and their popularity has grown. People always remember the taste and commercials of these biscuits but never wonder who is behind these delicious biscuits. The brand which provides these varieties of biscuits is Priyagold. It has offered various products while managing its customers' tastes. The brand has a global presence, which is available in more than 20 countries, including countries like Nepal, Bhutan, Bangladesh, Sri Lanka, UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Yemen, Iraq, Iran, Afghanistan, and South Africa.
Below is the list of different snacking products Priyagold:
Biscuits
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The company's first product launched was Butter Bite, a butter cookie. The company soon expanded its product range and introduced other popular products, such as Marie Lite, CNC, Snacks, Cheez Bit, and Butter Delite, including several more. These products are made up of quality ingredients and boast zero cholesterol while being trans-fat-free. The company also offer healthy digestive biscuits, including many taste options like salty, butterfly, classic creme, puff, coconut crunch and more. The daily production capacity for biscuits is 900 tons. The varieties of biscuits it offers include Marie Lite, Snakker Choco Sandwich, Choco Chekkers, Cheese Crackers, Butter Delight, Butter Lite, Butter Milk, Digestive, Classic Creme- Choco, Elaichi, Orange, Bourbon Cream, CNC, Butter Bite- Cashew, Butter Bite Badam Pista, Snacks Zigzag, Puff Choco Vanilla, Puff Tangy Lemon, Puff Strawberry Milk, Jeera Top, Cashew Chatpatta, Cheese Bit, Coconut Crunch, Creme Cracker Sugar-free biscuits. Butter Bite, CNC, Butter Delite and Puff Creme are some of the highest-selling biscuits of Priyagold over the years and are marked as the brand's product portfolio.
Cookies
Italiano- Premium butter cookies, Italiano- premium coconut cookies, Italiano choco cookies, and Trojan Delight Choco-Filled Cookies are the different cookies offered by Priyagold. Made from high-quality, premium natural ingredients, their Italiano cookies can be enjoyed in three different variants: butter, choco and coconut.
Cakes
Chocolates from the brand name Snakker in 2008. Their distinctive, decadently dense Snakker Cake is made with only the finest ingredients. They have various options, including Snakker Cake- Choco, Snakker Cake- lemon, Snakker Cake Litchi, Snakker Cake- Orange, Snakker Cake- strawberry and Magic Fruit Cakes are made of fruits and cherries.
Confectionaries
The candies, such as Amorae - Strawberry, Orange, and Litchi, are crafted from the finest ingredients. There are various confectionaries products such as Shokk, Eclairs, Naughty Imli, Snakker toffee coffee, Aam Panna, Snakker coffee toffee, Toffito Plus Toffee- Milk Caramel, Milk Strawberry, Milk Mango, Minty, Nariyal Barfi Candy that the brand offers.
Chocolates
Their chocolate brand, Snakker, has become a market leader. It offers various chocolate products such as Choco Gold- Milk Choco, Fruit Nut, Kickker- Choco, Strawberry, Orange, Hunk, Hungger, Snakker, Partner- Choco, Strawberry, Valencia Milk Choco, Valencia Fruit and Nuts Choco etc. They recently launched another chocolate product called Hunk. The Snakker Choco-Wafer has emerged as one of the highest-selling chocolate wafers in India.
Beverages
Priyagold diversified into manufacturing "fruit juices" through our wholly owned subsidiary "Surya Fresh Foods Ltd." in January 2006, from the name Fresh Gold and Treat Juices.
The brand also offers fresh fruit juices in various flavours such as Fit- Apple Juice, Mix Fruit Juice, Orange Juice, Fresh Gold- Apple, Guava, Litchi, Mango, Mix Fruit Juice, Orange Pineapple, Pomegranate, Treat, Mango Treat, Fruit Xpress, Anar Xpress, Fresh Frizzy Apple, etc.
From biscuits to cookies, confectionaries, cakes, chocolates, and more. Priyagold offers a diverse array of food products. This extensive product range caters to varied tastes and ensures quality products to its customers. The brand has provided various products while managing its customers' tastes. Moreover, Priyagold constantly introduces innovative flavours, pushing the snacking industry's boundaries of tastes, preferences, and sheer indulgences.