From hobby to business: how Dayor Agency turns influencership into a real new occupation

Recent studies have shown that today, in 2022, around 6.6 billion people in the world have a smartphone, a number that is growing by 10.4% every year. With all the technological means at their disposal, 76.9% of people use a smartphone to do everything, including research of any kind and shopping.

The exponential growth of technology has also changed the world of work because today more and more brand and business owners need to have an e-commerce and focus their efforts on digital and mobile marketing.

With the ability to work remotely or in the digital world, new job opportunities have arisen for many people. Today the figure of the influencer is associated with that of a full-fledged entrepreneur, but a digital entrepreneur. Being an influencer is no longer a hobby but a real and even difficult job. Social media has become the new business and sales channels in the marketing industry and these people are increasingly followed globally.

Social media is an important tool for both entrepreneurs and consumers. Thanks to a Pew Research Center survey done in July 2022, it is estimated that 72% of social media users in the world, between the ages of 18 and 30, follow and turn to influencers for advice on many things.

Influencers can help companies and producers promote their brand, make themselves known through advertising and achieve great marketing goals, this is because the benefits are two-way and for both parties: both for entrepreneurs and for influencers. In 2022 alone, the influencer industry reached $16.4 billion and nearly 80% of brands have a dedicated digital marketing budget.

The ROI of influencer marketing grows by 10% each thanks to collaborations and sponsorships with media and well-known influencers. But it is often difficult for these people to manage their time, stress, digital content and collaborations that require so much attention and care. That's why many influencers give up this job.

For this reason, many marketing agencies are springing up around the world that recruit talents and help them grow in the social world. Dayor Agency is a leading global agency made up of a team of experts working 7 days a week, 24 hours a day to recruit and support established and starting talent. Dayor Agency mainly helps female digital entrepreneurship. Many female models and influencers have various difficulties because in the image society there is always little space to emerge and make one's voice heard or show one's work. Marketing agencies like Dayor help women build and manage high-potential profiles, through guidance and detailed analysis of the best social tools to successfully reach audiences.

At the basis there is a great deal of research and continuous work that studies the wishes and choices of fans and a niche audience to offer specific and successful contents and which puts these digital entrepreneurs in contact with sponsors and agencies in order to create profitable and long-lasting partnerships.

Marketing agencies like Dayor are in the business of finding people with potential, discovering their talent and helping them grow steadily, day after day.

For an influencer there are several key factors that count to succeed in this job and they are not only the number of followers but also the contents, the contacts, the network, the analysis of the response index and the interest rate of the public . All things that are the basis of success in the world of social work and social media marketing.