Fuaark’s Shark Tank India Pitch: The Vision Behind The Fitness Fashion Phenomenon

FUAARK

There are a few things that distinguish this Surat-based brand from the rest of those who appeared on Shark Tank. FUAARK, a term coined out of the modern lingo and the GenZ emotion that signifies the vibe of the youth - FUAARK Lifestyle LLP has come a long way to evolve into a preferred destination for fitness enthusiasts in the ever-growing fitness apparel industry. But what exactly is the brand's USP? What makes them different? Let's delve into the intricacies and the vision - that has turned the brand into a fitness fashion phenomenon.

This Surat-based Husband-Wife Duo are the Founders behind Fuaark!

Swati & Rimpy Juneja are the Co-founders of Fuaark who showed up in Shark tank Season 2, Episode 1 along with their Head of Product Management- Saket Juneja ( Rimpy's brother).

While Swati is a CS, with a strong hold in marketing & commerce, Rimpy is also an alumnus of Delhi University with a commerce Background.

Saket, with previous experience in Tommy Hilfiger, joined Fuaark as the Product Head.

Initially, their goal was to understand the needs of hardcore, laser-focused, and determined fitness enthusiasts. And they succeeded in identifying the problem!

While there was a variety of gym gear available, none of it seemed to hit the right mark or fit the right way.

That's when Fuaark decided to bring about a change in 2017, they started the business with 4lakh rupees and today they are crossing 30cr annually with a vision on reaching 100cr in the next two years

What is so special about Fuaark? Know its USP!

"Why eye the big, overly expensive general-for-all-crowd staples when you can get high-quality,

premium fabric in designs that are trendy and fits that bring momentum to your overall

performance?"- Rimpy Juneja

Fuaark provides tailored gym clothing that fits perfectly, enhancing performance and instilling confidence. Their product line includes a variety of carefully designed gym wear that fits perfectly and empowers individuals on their fitness journey, providing the motivation they need to reach their goals. Their constantly evolving strategies according to the ever-evolving market, and prioritizing customer satisfaction led their journey from a few orders weekly, to this explosion of orders every day! Moreover, Fuaark is now expected to make a cool ₹24 crores this year, with double-digit EBITDA growth to boot.

What Business Model does Fuaark follow?

Fuaark uses a mix of direct-to-consumer (D2C) strategies through its website and business-to-consumer (B2C) strategies through online marketplaces to sell its products.

Its website is a key channel, accounting for around 42-45% of revenue. Their D2C model allows them more control over their branding, and pricing, with higher profit margins, and stronger customer relationships.

Meanwhile, marketplaces like Myntra, Ajio, Flipkart, and Amazon also play an important role, contributing 55-58% of revenue. Therefore, strengthening Fuaark to reach a wider audience of potential customers, along with reducing the costs of marketing and logistics.

Who are the current Competitors of Fuaark?

Fuaark is in the top 21 of 63 active competitors in the fitness apparel industry. Seven of its competitors have received funding, while five have exited the market. Overall, Fuaark and its competitors have raised over $10.2 million in funding across 13 rounds involving 45 investors.

Some of their Top competitors are Fancode, Athlos, and Alcis Sports.

(As recorded by Tracxn)

What are the future goals set for Fuaark? Know their vision-

Fuaark's vision is to cross the ₹100 crore revenue mark within the next three years while maintaining financial stability. Keeping the GenZ drip in hand, Fuaark strives to become the go-to athleisure brand for every gym freak out there!

"Putting on gear that not only offers enhanced performance but gives you the confidence to show up each day, every day - that is what we dedicate our entire energies to!" - Fuaark