Himanshu Mishra: How is social media changing the music business?

When it comes to the music industry or the entertainment industry at large, social media has given access to different artists and musicians to interact with their audience.

Social media platforms like Instagram, Twitter, Facebook, YouTube, Tok-Tok, and others act as a bridge between artists and their fans. There are many possibilities available to musicians and artists now that would have been fairly uncommon in the past. Perhaps, it has become a source of income for the various artists on social media.

An artist or musician can produce more work thanks to the support, affection, encouragement, and attention of their fans or followers. Any fan base, no matter how big or little, can have a significant impact on an artist's career. Social media helps in the creation of this strong fan base. It also lets the fans be aware of their role models so they kind of develop a personal bond with their favorite artists.

Social media's rising popularity has had a big impact on the music industry. Not only has it changed how we consume content and interact with artists today, but it has also made the entire industry change the way it markets to consumers. With the use of social media, it is now possible to combine a variety of factors, such as fan engagement and marketing, in one place.

GrooveNexus is such a platform that strives to support new independent artists and musicians in the music Industry. It functions to provide musicians with a platform for identity creation and brand promotion. The platform is gaining immense popularity among music lovers.

The music promotion platform publishes all original music from bands and artists across genres and also has articles about music, festivals, trivia, and other topics pertinent to musicians and music.

Today, GrooveNexus works with more than 25 artists and creators from throughout the nation. It is a platform that provides services for music promotion to aspiring young musicians. Some of the musicians on the list include Swattrex, Traxeon, Mukul Kumar, Aditya Kumar, Harshita Barnwal, Rohit Pandey, and King AP.

Additionally, it features a tech platform for artists and content creators called GN Creator, which is now in beta release. The company plans to shortly penetrate the OTT, local content, and music e-commerce markets. On GrooveNexus Creator, musicians can establish profiles and manage all of their social media network links in one place for each user to be able to access all of their links in a single place.

GrooveNexus is not just a recording studio. It is way beyond that. The digital platform is a complete music marketing or promotion engine for musicians, DJs, singers, bands, music producers, content creators, and youth brands. Starting from industry news to singles and albums, and career-building guidance for musicians, GrooveNexus covers it all.

GrooveNexus is a digital platform that brings together all music lovers across the nation in a single place. The platform was founded in the year 2019 by Himanshu Mishra, Nishant Mishra, and Prabhanjan Deshpande. Nishant plays the guitar and sings, Prabhanjan sings, and Himanshu is a well-known DJ who enjoys mixing music.

DJ Himanshu Mishra was born on 26 March 1982 in Delhi, India. He was born to a Hindu family and grew up with his brother Nishant Mishra. Himanshu Mishra married Dr. Shraddha Mishra and the couple bears two beautiful daughters, Jhanvi Mishra, and Divisha Mishra. Himanshu feels his daughters may take up music or content creation as a career.

Himanshu is a graduate of Industrial & Production Engineering from the Delhi School of Engineering. He worked in IT for 17 years after graduation. In 2019, Mishra founded the music label Groove Nexus Entertainment and Media Services Pvt Ltd. He has so far launched 10+ musicians and released over twenty tracks in his 20 years of a music career. GrooveNexus Records plan to release around 50 new songs by March 2023.