26 February,2024 05:24 PM IST | MUMBAI | BrandMedia
The groundbreaking user-generated video-sharing platform, LYKSTAGE is transforming the world of digital content with its innovative rewards system that benefits both content creators and viewers. Founded by Adris Chakraborty, the platform aims to bridge the gap between creators and their audiences while fostering a vibrant, community-driven ecosystem.
LYKSTAGE stands out with its innovative platform, where creators begin earning from day one and viewers are rewarded for their watch time consumption. This unique earning structure, mapped with watch time units, ensures fair rewarding for both creators and viewers. The platform fosters a symbiotic relationship between creators and viewers, encouraging to create long form, high-quality content and build active engagement.
Adris Chakraborty, co-founder of LYKSTAGE and the backbone of the platform, has a rich background in advertising, media, and technology. In 2005, he co-founded Mediamorphosis Advertising & Technology Inc., a NY State and City-certified advertising business targeting ethnic and immigrant audiences in the US & Canada. Parallelly, Chakraborty launched a content distribution business, laying the groundwork for LYKSTAGE, which focuses on democratizing digital content sharing. He has been recognized by the NY Senate for his impactful work in reshaping media access globally.
"I've always been fascinated by the dynamic interplay between content creators and their audiences. However, I noticed a persistent gap in how these interactions were valued and rewarded," says Adris Chakraborty. "LYKSTAGE is the embodiment of this vision - a platform where engagement is not just recognized but rewarded, and where creators can find a sustainable model for sharing their talents."
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LYKSTAGE offers a seamless and user-friendly environment that caters to a wide range of content, including entertainment, education, niche hobbies, and professional advice. The platform is designed with the modern digital consumer in mind, providing personalized content recommendations, interactive features, and a transparent rewards system that enhances the overall user experience.
For content creators, LYKSTAGE serves as a platform for growth and monetization. It provides tools and insights to expand their reach, engage with their audience, and earn revenue from their creations. On the other hand, viewers find LYKSTAGE to be a destination for discovering new content, connecting with creators, and receiving tangible value for their engagement.
LYKSTAGE's entry into the digital content industry is sure to disrupt traditional models and usher in a new era of community-driven platforms. By prioritizing a reciprocal relationship between content creators and viewers through tangible rewards for watch time, LYKSTAGE is likely to reshape the industry dynamics. The platform's adherence to quality and diversity in user-generated content inspires creators to produce innovative and engaging material, setting a higher standard for digital content. There's a high probability that this shift may inspire other platforms to reevaluate their reward structures and community engagement strategies to stay competitive. However, the company has already filed a patent for its distinctive model.