Lloyd Leverages Channelplay’s Visual Merchandising Expertise To Redefine Retail Excellence

Lloyd

Channelplay, a leading provider of visual merchandising and retail solutions, announced today the expansion of their partnership with Lloyd, a renowned retail brand. The collaboration, which began in Q3, FY 2022-23, has already witnessed tremendous success and has set new standards in the industry.

Lloyd, known for their commitment to innovation and customer satisfaction, made a bold move by outsourcing their visual merchandising services for the first time.

Rasik Mathur, Deputy General Manager of Business Development at Channelplay, emphasized the magnitude of this decision, stating, "It was a tough call for them. After careful deliberation and extensive contemplation, Lloyd put their trust in Channelplay for one region, marking a significant milestone in their business journey."

The initial success of this collaboration was remarkable, with the region, in North, chosen as a pilot becoming a benchmark for others. Inspired by the outstanding results, Lloyd expanded the partnership to include the West and South regions of India as well.

"We are thrilled with the overwhelming response from the stores. The merchandising coverage, PoSM deployment and on-time turnaround, enhanced visibility and regular competitive insights by Channelplay is simply commendable," says Siddharth Anand Jha at Havells.

With this successful expansion, Channelplay invites other retail businesses to consider outsourcing their visual merchandising services.

Channelplay is a leading provider of retail solutions, offering a wide range of services including visual merchandising, sales force outsourcing, and loyalty programs. With a dedicated team of experts and a commitment to excellence, Channelplay enables brands to enhance their retail presence, improve customer experiences, and drive business growth.

Lloyd, a Havells brand, is known for its commitment to innovation, quality, and customer satisfaction. With a strong presence in the market, Lloyd has built a reputation for delivering exceptional products and services across various consumer segments.