Market99 on the way to become the most successful value retailer in the country by 2024

Founded in 2007, by Mohammed Abdullah, it has seen exceptional growth since its inception, and if retail experts are to be believed, Market99 is on its way to becoming India's most successful value-for-money retail chain in the next two years.

With 60+ stores already in its kitty and new stores every month, Market 99 is now successfully becoming one of the country's most influential and well-known value-for-money retail chains.

Before the pandemic, the brand had a strength of 35+ stores across the country. Since then, it has achieved a very impressive number of 60+ stores despite the inevitable economic instability of the country that came with the pandemic. Market99's successful emergence from the pandemic has been a topic of interest among many industry experts. Considering the current stature of the brand, Mr Aman Abdullah, Director of Market99, believes that the brand's well-deserving success in not only surviving the pandemic but achieving a greater height.

"Market99 has not taken the path of being accelerators in the retail industry, even though many in the industry have come, boomed, and crash-landed on their faces. We have established ourselves as a stable and robust retailer. We take our values very seriously, and that is what has made Market99 covid and recession-proof."

The company is on a year-on-year growth of 20% in revenues.

Market99 is already very near to its goal of 80+ stores by the next fiscal year and eventually 100+ soon after. This success is not just limited to brick and mortar, but Market 99 is enjoying similar, if not exceeding, success in the online world as well. Its website, Market99.com has seen a 200% increase in sales since the last quarter, which is incredible for an online store within the first year of its launch. The brand has not only done wonders with its D2C business model, but its presence across major online marketplaces has also become a topic of interest among its competitors. Market99 is currently a major force of action on platforms like Amazon, Flipkart, Pepperfry, Myntra, and Ajio.

Market99 is already gearing up with some new stores on the way, and it would be interesting to see where this retail giant will be in terms of success in the next two financial years.