PANNA : Preserving Heritage in Every Weave

Panna

Step into a world where tradition comes alive with PANNA , an enchanting brand that not only adorns you but also takes you on a journey to uphold the legacy of our rich heritage. Discover an exquisite collection that resonates with the magic of our Indian artisans, all at prices that will leave you delighted.

PANNA , a legacy that spans over 125 years, is not just a brand; it's a generational commitment to the art of heritage weaving. Rooted in quality and dedicated to keeping the heart of Indian craftsmanship beating, this Sixth-generation business continues to uphold its cherished principles. PANNA has blossomed into a testament to our cultural inheritance.

Craftsmanship, style, quality - these are the pillars that define PANNA's heritage and its journey through time. It has etched its name in the retail industry, standing tall as a symbol of authenticity.

What captures my heart is how PANNA maintains its unwavering commitment to quality. Beyond transactions, PANNA nurtures relationships. Its website is your doorway to a universe of choices, embracing all occasions and age groups. From festivities to everyday elegance, Panna has something for everyone. Explore their festive collection to daily wear to wedding collection to get a glimpse into their magnificent creations online.

What endears me to this brand is their profound understanding of the industry, gathered over 125 years. The fusion of quality and affordability sets them apart, making every piece a cherished possession. And the diversity of choices for every moment of life is simply unmatched.

PANNA , with magnificent stores, graces Delhi and NCR. Their flagship venture, Ranya, in DT City Centre Mall, and the all-new grand store in Vegas Mall, Dwarka, are testament to their ever-growing presence.

As Panna steps into the online realm, it's your chance to experience the best at reasonable prices. Don't wait any longer. Immerse yourself in the world of PANNA by exploring their website www.pannasarees.com . Your journey to preserving heritage begins now!

Variation 2 - Interview Article

To start off, could you share with us the story or significance behind the name "PANNA "?

Gaurav Malhotra: Certainly. "Panna" has been named after our Great Grandfather "SHAH PANNA JI" who was born in Lahore Pre Independence India.

Great! Can you share us an insight into the early days and how the brand took form?

Gaurav Malhotra: PANNA isn't simply a brand; it's a generational pledge to the art of heritage weaving, with a legacy that reaches back more than125 years. The business is currently being operated by the Sixth generation & to add it still works on its same values & principles of keeping the traditional legacy alive. We are ardently passionate on team building for accomplishing humongous future goals & ceaselessly designing our plans & ideas for taking the organization to different stature & elevations.

Starting a business must have had its challenges. Can you share any initial struggles or hardships you had to overcome?

Gaurav Malhotra: Like any journey worth embarking upon, PANNA Group faced their fair share of challenges. The Group witnessed very onerous & testing times In August, 1947, the subcontinent was partitioned into two independent nation states, there began one of the greatest migrations in human history & subsequent to such an event the group had to Re-establish their enterprise & has confronted challenges like Sourcing finest quality products, organizing finest of skilled artisans and standing out in a competitive market were all hurdles that we overcame only due to sheer determination and our commitment to excellence . With years passing by, the group witnessed all shades & situations where the family carried on this ages old Legacy with utmost grace & dignity.

What is the vision or motto that drives PANNA ?

Gaurav Malhotra: Our brand's vision is simple yet profound: to celebrate India's rich cultural heritage by weaving it into every thread of their ethnic products weather it is Sarees or Outfits ,Ready-To Wears, Lehengas, unstitched suits, Kurtis . PANNA,s ' motto is to inspire elegance, encouraging individuals to embrace the beauty of tradition while adding a touch of contemporary allure.PANNA GROUP aspires to reach out to their finest patrons all over & open their stores in finest of locations in future .

Can you highlight three unique selling points that set PANNA apart from others?

Gaurav Malhotra: Sure, 3 things that make us unique are, 1) Artisanal Craftsmanship: Each PANNA product is a masterpiece meticulously crafted by skilled artisans, ensuring unmatched quality and attention to detail with no compromise on quality.

2) Versatile Designs: From traditional weaves to modern motifs, PANNA offer a diverse range of designs, catering to every occasion.

3) Personalized Experience: The brand takes pride in providing a personalized shopping experience, assisting customers in choosing the perfect piece that resonates with their personality.

Great. So, what has been your most significant learning since the inception of PANNA ?

Gaurav Malhotra: The most important lesson has been to value and nurture relationships; be it with artisans, customers, or partners. Building strong connections fosters a sense of community and helps sustain our brand's growth and of course no compromise on quality.

Is there any inspiration that drives your ideas or collections?

Gaurav Malhotra: Certainly. One of the inspirations behind PANNA ' collections is the intricate artistry found in Indian architecture ,ancient motifs & ornaments our nation being so rich in ages old art & craft The delicate carvings and motifs seen in historic monuments have been translated into the exquisite designs on sarees & fabric in all premium weaving oriented sectors from ages .

Could you tell us about your best-selling collection and why you think it became a bestseller?

Gaurav Malhotra: Our team is ceaselessly performing to their optimum dimensions where each piece is infused with the dedication of skilled artisans, making it a perfect addition to festivities. The collection beautifully merges tradition with a fresh perspective, creating pieces that honor our heritage and resonate with today's aesthetics. We sincerely endeavor that our patrons have a wonderful experience on their visit to any of our stores & they find every piece unique & exceptional.

Is there an inspirational quote that you believe in, which has guided you during challenging times?

Gaurav Malhotra: "In every challenge lies an opportunity." This belief has helped us navigate difficulties with a positive outlook and an eye for innovation.

Do you have any offline stores?

Yes, PANNA has magnificent stores across Delhi and NCR. Our flagship venture, Ranya, in DT City Centre Mall, and an upcoming grand store in Vegas Mall, Dwarka, are testament to our ever-growing presence. Our Karol Bagh store is the oldest one initiated by our Grandfather when the family moved to Delhi after partition.

Impressive! Do you offer Pan India shipping? And Is worldwide shipping available?

Gaurav Malhotra: Yes, we offer Pan India shipping. Orders typically reach customers within 3-7 business days. And if you are from Delhi we also offer worldwide shipping, with delivery times varying depending on the destination.

Lastly, any advice for young entrepreneurs starting their journey?

Gaurav Malhotra: Stay true to your passion and vision. Embrace challenges as learning experiences and build a strong network of supporters. Remember, success is a journey, not a destination.

Thank you, Mr. Malhotra, for sharing these insights. Where can our readers connect with you online?

Gaurav Malhotra: You can explore our collection on our website, www.pannasarees.com.