25 October,2023 08:49 PM IST | MUMBAI | BrandMedia
QNET
The wellness and lifestyle product-focused company's e-commerce-powered direct selling business platform has empowered millions of entrepreneurs worldwide.
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Some individuals who don't fully understand the direct selling industry have caused misconceptions about the company. However, QNET is not a scam or pyramid scheme. Because of these false narratives, the company works tirelessly to set the record straight about its legitimacy.
CEO Malou Caluza said the company "was founded to achieve more than just financial success. Our founders built [the company] to become a global entity that creates lasting change for good. Our highly skilled and motivated employees share this goal. And we are achieving this by lending our greatest resource - our people - to our communities."
The Hong Kong-headquartered company lives by the core philosophy of RYTHM - the acronym stands for Raise Yourself To Help Mankind. It empowers people to strive to become their best selves and make a difference in their communities. In addition, it seeks to fund and support projects with a long-term, transformational impact in underserved communities.
QNET is a legitimate lifestyle and wellness product-based business using the direct selling model. It's nothing like a pyramid scheme and only pays commissions based on product sales. However, the lack of awareness and legal framework in emerging markets has made it difficult for the public to differentiate a genuine company, such as QNET, from a pyramid scheme.
"We are aware that some individuals use the company's name for unethical marketing practices. We are in collaboration with some governmental agencies in markets where we operate to identify and clamp down on these people and their negative activities," stated Biram Fall, the company's regional manager for sub-Saharan Africa. "If any independent representative is found to be culpable in a case of unethical marketing, they are punished or terminated from the company's record. And in some cases, they are handed over to security agencies for the law to take its course."
What Is Direct Selling?
The Direct Selling Association defines direct selling as "a retail channel used by top global brands and small entrepreneurial companies to market products and services to consumers."
According to the DSA, 89% of direct sellers decide to work part time, which gives them flexibility and provides a work-life balance. Instead of utilizing traditional retail outlets or online marketplaces, direct selling businesses' independent representatives can set their own hours, create their own marketing plan, and determine how best to serve their customers.
QNET allows entrepreneurs to work independently to build a business with minimal startup costs. The company's independent representatives are affiliated with the company but work independently to build strong personal relationships with prospective customers.
QNET Isn't a Get-Rich-Quick Scam - It Takes Hard Work To Succeed
The lifestyle and wellness product company has always maintained that it's not the right choice for anyone looking for immediate success. Caluza said, "That is evident in the success stories we share. Every one of the top leaders that our network looks up to today started with nothing and built their businesses slowly but steadily."
Those independent representatives took years to build their successful businesses via the company's e-powered direct selling platform, and they are the best spokespeople for spreading the word that success at QNET takes consistent effort.
"My journey with QNET so far has been a roller-coaster ride. There have been good days, bad days, happy days, and sometimes sad days, and the reason I could hold on and persevere was because it was what I wanted, and I was determined. Today, life has changed for me completely. I achieved my initial goals, and now I only push myself further and higher. I now do what I want, not what I have to do," stated AVP Yashu Tyagi.
"QNET helps you better your own life first, which then allows you to better the life of your whole family. Here, women can find and build their own identity, learn to think bigger, dream higher, and are trained to strive to be the best they can be," she continued. "I believe I made the best decision by joining QNET because it did not only improve my financial status but also made me stronger and wiser."
Due to the abundance of misinformation circulating online and through the media, journalist Kenneth Awotwe Darko, who works for a news team in Ghana, investigated the company to find out once and for all if it was a scam. "One of the first observations I made was the fact that a lot of people do not understand the concept of direct selling, and sadly, they are often unable to distinguish it from a Ponzi scheme, multilevel marketing, and the sorts," stated Darko.
He attended the company's global V-Malaysia conference to gain firsthand insight into the lifestyle and wellness product company. "I got to know that it is one of Asia's leading e-commerce-based direct selling companies offering a wide range of health, wellness, and lifestyle products that enable people to lead better lives," he stated. "I realized that the company is empowering millions of entrepreneurs and young people in more than 100 countries worldwide. I also got to know that it is headquartered in Hong Kong and has a presence in more than 25 countries around the world through subsidiaries, branch offices, agency partnerships, and franchisees."
Darko concluded, "Direct selling offers a wonderful opportunity for anyone to buy products, use them or refer [them] to other people and earn commission on the purchases they make." As he explained, "A lot of people have changed their lives for the better by simply taking up the opportunities offered by QNET and the direct selling industry."
Looking to the next 25 years, the company strives to continue creating a better world for all. It vows to keep making progress concerning spreading awareness of the industry's legitimacy. It will continue accelerating its efforts to become a driving force for positive change through its unique products and grassroots business model.