Shaping yourself as a brand is the new high of influencer marketing: Influencer Ashu Sethi

Ashu Sethi

"Not everything in our private lives needs to be made public on the internet," according to the adage. However, people starting out in the journey of instituting themselves as influencers, or those who are already currently halfway in this path know quite well how their online presence can affect their clientele and fan following altogether.

Ashu Sethi (also known as ‘Ashi Sethi'), a social media influencer, believes that how you display yourself on social media platforms such as Instagram, Facebook, LinkedIn, and, by default, Google, provides your audience with the first assessment of your work and persona. While exaggerating yourself may not attract genuine fans, portraying your product as more "unique" than the competition is more likely to do so.

A brand image, according to Ashu Sethi, is a distinctive blend of knowledge and interests that define who you are. It's the way you portray yourself to people. Effectively marketing yourself will set you apart from the crowd and enable you to get the credibility of potential business clients. It should be highlighted, however, that building a strong brand image does not occur quickly. It's critical to be competent to truly explain your aim and vision to your community. Several celebrities, including actors and activists, have established an amazing brand image through strenuous work, dedication, and a lifetime commitment.

The first stage in establishing yourself as a brand, according to Fashion Influencer Ashu Sethi, is deciding what your core idea is and adhering to it. It will be much simpler to both develop content around your brand personality and have others understand you if you maintain your content centered on your intended audience. Being authentic and having solid skills in your business, according to Ashu Sethi, are also important factors in influencer marketing. Your brand personality ought to be a simple everyday screen through which you create share content with your primary audience. Before launching a personal brand, establish your expertise, skillset, or business. The material you create will then help to enhance your existing image. If you're a specialist in one field, your credibility will enable you to develop the brand you desire, as Ashu Sethisuggests. As a result, you must continue to strive and improve your skills in this area.

Telling your personal narrative is a great approach to brand oneself. Consistency, according to Ashu Sethi, is related to having a tight focus; it's a lot easier to become known for a single issue if you constantly publish content and have a consistent brand voice around it. You must maintain uniformity and consistency in your message, attitude, and look. Do not even overlook how minor errors might undermine the success of your brand image.

Ashu Sethi (who is on Instagram as @indyshades) advises to gradually grow your community once your brand is in place, and not be discouraged by setbacks. You must experience setbacks and learn from them to build a brand image that stands out from the crowd- both in terms of the quality of the content, and personality.