Small Businesses in India catapulting their growth through Digital Technology

Saanvi Enterprises` multi-brand display showroom

The advent of the digital revolution in India has led to a paradigm shift in the way how businesses across the country are carrying out their business operations today. From big to small, all businesses are jumping onto the digital technology bandwagon to catapult their growth significantly. This was not the case a decade back. Today, businesses are investing heavily in this new technology to charter into new markets and also improve their customers' overall experience. One such business that has been making all the right noises on this front is Saanvi Enterprises, which deals in plywood and home interior products and is headquartered in one of the Smart Cities of India - Rourkela, Odisha. Led by its young, dynamic founder Sumit Chanduka, the firm is smartly using digital technology not only to cater to its customers online but also to strategize each of its day-to-day operations and marketing activities.

Established in 2019, Saanvi Enterprises - named after Mr. Chanduka's daughter - caters to both B2B and B2C customers in Odisha. A serial entrepreneur, Mr. Chanduka with his astute business acumen has in a way revolutionized the plywood and home interiors trade in the State. Today, Saanvi Enterprises is associated with India's top home interior infrastructure brands including Greenply, Century Plywood, Greenlam, Hettich, Merino, Pidilite, Godrej and others.

Digital Technology: The Differentiator for Saanvi

Mr. Chanduka has been tech-savvy all his life and thus has been implementing technology into all his businesses from the beginning. So, when he started Saanvi Enterprises, he was quite clear from the start that digital technology is something that would differentiate his business from his competitors. Today, from handling his warehouse operations to showroom activities, he has implemented digital technology to make each area of his business, proficient. From putting all customers' order data on Google Forms at the warehouse and showroom to placing QR-based price lists at different locations of the showroom, Saanvi Enterprises is slowly taking all its processes online to make their job easy and prompt and enhance their customers' buying experience.

First-ever Website in Plywood Trade in Odisha

Recently, the firm launched its website and mobile app featuring its product offerings and catalogs of all brands it is associated with. This is the first-ever website developed in the plywood trade and home interiors in the State. The idea behind the development of this website and app is to facilitate customers, contractors and architects to choose products of their choice with a few taps on their smartphones. The website immediately hit the right chord with all the firm's stakeholders.

Creating Online Presence

Another aspect that Saanvi Enterprises is now focusing on is online digital marketing; something that most businesses in the State are yet to embrace. Today, the firm has social media accounts on Facebook, Instagram, Pinterest, LinkedIn and others where they are posting regular content to engage their stakeholders. By doing so, they can create a constant reminder in the minds of their stakeholders about their presence. In addition to social media, the team at Saanvi Enterprises is also sending out newsletters to both prospective and existing clients to keep them aware of the new products or schemes launched. Today all office Whatsapp numbers of the firm have been converted into business accounts. This was done specifically to cater to customers, who can now easily get access to all product information from the catalog section in these business accounts from their smartphones. Besides this, even a Whatsapp API Chatbot service has been introduced by the firm so that their customers get quick responses to their queries, regarding any product or product specifications and other details.

On using so much technology in his business, Mr. Chanduka says that it is the firm's vision to offer all its customers a seamless buying experience, and it would be only possible when both internal and external operations of the business are optimized for efficient output. And today, this is only possible through technology. He further says, "After having introduced technology into our business, we have seen the difference. It has made us more efficient, productive and helped us focus more on qualitative aspects. This is the way how we wish to take our business forward because technology is fast changing and if we are not adapting to this change, we will be left behind".

The fact that even small businesses in India are shifting their focus towards technology and understanding how it can help their growth is heartening to see. With e-commerce business booming in India, and with new avenues and markets welcoming small businesses, it is high time that more and more businesses get ready to implement digital technology in their day-to-day operations to not only make their workload less but also to streamline all aspects of their businesses.

Website: https://www.saanviavs.com