Surbhi Sikri Launches Queenin, A Content Creation Studio for Emerging Creators

Surbhi Sikri

Influencers have a tremendous impact on their followers' buying decisions. Whether you're speaking about fashion or technology, food or beauty, your social media following trusts what you say - and they'll buy what you recommend.In recent years, the social influencer marketing industry has grown by leaps and bounds. Today, the industry is worth more than $10 billion - and it's still growing. On YouTube alone, there are over 300,000 influencers who publish videos every day.

As an influencer yourself, you need to be vigilant about creating high-quality content. A great video doesn't just mean that you're speaking well in the clip; it also needs to look good: clean background, crisp sound, and good lighting contribute to quality content. Given the lack of space, many content creators find it challenging to shoot quality videos in their homes or while travelling. Often, they are forced to shoot videos outdoors, where lighting is not ideal for quality video recordings.

Surbhi Sikri, popularly known as Revolver Rani, has launched a new venture called 'Queenin,' a content creation studio space. Queenin, which opened its doors just a few months ago, provides access to equipment such as cameras, drones, and microphones alongside a dedicated space for creating content.Queenin focuses on helping small-time creators improve their videos and photos, which will help them get noticed by brands and large audiences. Queenin, unique from other studios, has on-the-go approach to content creation. With a location in Gurgaon, the studio caters to people from all over the Delhi-NCR and Noida area. Queenin can be the Next Moj space too.

The studio aims to be an environment where creators, including the small and big ones, can collaborate, share ideas, find inspiration, and create the best work possible without the grind.

"We're really excited about this launch," Founder Surbhi Sikri said. "This is might not be the first-of-its-kind concept in India, but it will ensure that the Queenin studio will serve creators of all genres and sizes to create their best work."

In the words of Surbhi Sikri, "Queenin is more than just a studio. It's not just a space for photoshoots and interviews, but also a creative space where content creators can come together as a team and help each other grow their followers, and of course the contracts with ace global brands." Queenin is setting up different setups suitable for different needs. Be it a photo shoot or an interview, Queenin has a dedicated and creative setup for it. The studio will recreate the setups every month. As of now, they are setting up a mirror room.

The Queenin team has Surbhi Sikri and other members on board, who are content creators and have worked with multiple brands. Surbhi started her influencer career with lip-sync videos which got famous on TikTok. She gained popularity in a concise time by the name of Revolver Rani