23 January,2024 05:38 PM IST | MUMBAI | BrandMedia
In a groundbreaking announcement, the World Designing Forum, the world's largest community of fashion designers, is set to gift a new project to the nation in 2024. The Chief Executive Officer of World Designing Forum, Ankush Anami, unveiled the ambitious "World Couture League (India Edition)" during a press conference held in New Delhi. This initiative aims to celebrate and promote Indian handloom state-wise, bringing together designers and business industrialists from across the country.
Scheduled to coincide with National Handloom Day 2024 on August 7th, the World Couture League (India Edition) is a testament to the commitment of the fashion industry towards the 'Vocal for Local' movement. The event will witness the participation of 20 states from diverse regions of India, showcasing the rich tapestry of the nation's handloom heritage.
Ankush Anami expressed his enthusiasm for this groundbreaking project, stating, "The World Couture League (India Edition) is a unique platform where Indian designers and business industrialists are standing together under the esteemed banner of World Designing Forum. This collective effort is aimed at promoting the diverse and exquisite handloom traditions of each state in India."
The structure of the World Couture League (India Edition) is designed to highlight the most talented and relevant individuals state-wise. It marks the first time in India that such a comprehensive initiative has been undertaken to bring together designers, artisans, and business leaders under a single roof to champion the cause of Indian handloom.
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The announcement comes on the heels of the successful trial run during the National Designer Awards 2023, where 16 states participated, showcasing their exceptional cultural and designer handloom collections. The positive response and collaboration witnessed during the trial run have fueled the anticipation for the grand event in 2024.
As the nation prepares for this historic celebration of Indian handloom, the World Couture League (India Edition) promises to be a showcase of talent, tradition, and innovation. It not only signifies the unity of the fashion industry but also reinforces the importance of preserving and promoting India's rich handloom heritage.
The World Designing Forum invites all Indians to join hands in this momentous endeavor, making the World Couture League (India Edition) a true celebration of craftsmanship and creativity on a national scale.
