Cannes 2024: Punjabi singer Sunanda Sharma, Assamese actress Aimee Baruah walk the red carpet in traditional attires

Sunanda Sharma and Aimee Baruah

Renowned Punjabi singer Sunanda Sharma, who is best known for her tracks 'Duji Vaar Pyar' and 'Mummy Nu Pasand', is in Cannes. For her red carpet appearance, Sunanda wore a white anarkali and looked every bit stunning in the outfit.

On the other hand, Assam's renowned actress Aimee Baruah walked in on the red carpet of the Cannes Film Festival wearing a traditional Assamese attire, a muga silk mekhela sador adorned with ancient Assamese designs such as Goj Bota and Gam Kharu. The Goj Bota design is an ancient pattern from Assam, featuring intricate floral and geometric shapes that date back to the time of the Ahom Dynasty when muga silk was a luxury and still is considered so.

This design symbolises the rich cultural and natural beauty of Assam.

The Gum Kharu motif is a traditional symbol of prosperity and protection deeply rooted in Assamese culture. The design skillfully incorporated the classic Goj Bota and Gum Kharu motif into this muga silk mekhela sador, utilising five different threads and colours to create intricate patterns with the blend of Eri, cotton, and Guna yarn showcasing the artistry and craftsmanship of Assam's handloom industry.

Bharat Pavilion was inaugurated at the Cannes Film Festival on Wednesday. Representing the country, Secretary, Ministry of Information and Broadcasting, Sanjay Jaju along with H.E. Jawed Ashraf, Ambassador of India to France attended the event. Hosted each year at the prestigious Cannes Film Festival by the Information and Broadcasting Ministry, Government of India, Bharat's participation is spearheaded by the National Film Development Corporation as the nodal agency and FICCI as the industry partner. The pavilion marks India's continued commitment to showcasing its rich cinematic heritage and fostering international collaborations with the global film fraternity. Many states/UTs like Jammu & Kashmir, Karnataka, Goa and Maharashtra among others are present representing India at Cannes Film Market this year.Tholoana Rose Ncheke, Chairperson, National Film and Video Foundation, South Africa, Christian Jeune, Director of Films Department, Deputy General Delegate, Cannes Film Festival, and Filmmaker Richie Mehta also marked their presence during the inauguration of Bharat Pavilion.

(with inputs from agencies)