'Bhoot Returns' poster a rip-off of an ad campaign

If blatantly copying films was not enough, filmmakers these days are even copying their films' posters from elsewhere. Recently, the poster of Ram Gopal Varma's upcoming horror film caught our eye and we couldn't help but notice that we had seen a similar image somewhere else as well!

Ad campaign poster The film poster

Our source says, "Ramu's poster depicts a girl with four eyes, hinting at supernatural powers. The poster seems to be a rip-off from a print advertisement by a Mumbai-based alcohol company who had this campaign designed to spread awareness against drunken driving."

The film poster

The source elaborates, "The alcohol company's message was clear people tend to see multiple images of the same object after drinking too much. Looks like Ramu really liked the idea."u00a0