01 October,2013 08:34 AM IST | | Jigar Shah
Going against his initial plan of action, Rakesh Roshan has decided to release his upcoming superhero film two days before Diwali this year. Buzz was that the filmmaker was earlier planning to have Krrish 3 hit the marquee post Diwali, given that the festive days lead to a lean period at ticket counters.
So instead of November 4, Hrithik's film will release on November 1, a Friday. Says a source, "All the distributors who had acquired the film two years back requested Rakeshji to bring the film out on a Friday. The fate of the film could be affected by the mahurat of the Lakshmi puja.
By releasing it on Friday, the film can enjoy two entire weeks at the box office, given that Ram Leela and Rajjo are releasing on November 15." A trade expert says, "At multiplexes, the film will get two and a half per cent bonus for a seven-day period instead of just four days, had it released on Monday."
In the meanwhile
Those close to Hrithik say despite his tough exteriors, Hrithik is quite a softie within. A few days ago when he was in Singapore, the star went shopping for his grandfather, J Om Prakash. Apparently, he purchased a teddy bear for his granddad.