31 May,2011 08:59 AM IST | | Upala KBR
Shah Rukh Khan will enter his film in the Limca Book Of Records by circulating the longest fan mail in the world
In a unique promotional strategy for Shah Rukh Khan's next Ra.One, the superstar has planned to start the longest fan mail for the film. It will earn an entry in the Limca Book Of Records.
SRK will also unveil the film's promo across five cities in India soon. Says a source, "He plans his film's promotional strategies himself and in tandem with his team.
Now he has planned the events in such a way that before the sci-fi thriller releases, every Indian city would have heard of the film."
First of its kind
The source adds, "From today, he kicks off an inter-city tour that stars, normally do just a month before the release.
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But, in a first-of-its-kind strategy, SRK will be travelling to five cities every month. He will span 25 cities in five months. While SRK travels solo for this tour Kareena Kapoor and Arjun Rampal join him for the other tours."
Shah Rukh kicks off the promotional tour in Mumbai today at Wadala. "He will then travel to Chandigarh, Indore, Delhi and Ahmedabad.
He will sign autographs and start the longest fan mail which will be circulated in all the cinemas and will continue till the release of the film."
The film releases on October 26 .
