05 July,2012 09:10 AM IST | | Jigar Shah
Boman Irani is playing an undergarment salesman in his next co-starring Farah Khan. And director Bela Sehgal feels there is no reason to cringe at the thought of that.u00a0
In fact, she even points out that most people who assist at lingerie stores are in fact men! She states, "What is wrong in being a lingerie salesman? Don't you wear an underwear or don't I wear one?"u00a0She goes on to say, "Our research showed that more male designers create lingerie and bikini for women. It requires a lot of hard work; it is an art to understand the cuts and the structure of the female body."u00a0