22 April,2021 06:55 AM IST | Mumbai | Agencies
Salman Khan in Radhe: Your Most Wanted Bhai
Salman Khan's Eid 2021 release Radhe: Your Most Wanted Bhai will see a pay-per-view release in the digital space along with its theatrical release on May 13. The film is scheduled to open theatrically across all Indian states where theatres are operational as per COVID protocols, and will be available on the premium pay-per-view service platform Zeeplex.
"It's imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don't want to deny the audience the choice of entertainment in the comfort of their homes," said a spokesperson of Salman Khan Films.
Radhe features Disha Patani, Randeep Hooda and Jackie Shroff, and is directed by Prabhudheva. The film is also scheduled to be released in the Middle East, North America, Australia, New Zealand, Singapore and Europe, and will be the first Bollywood film to release theatrically in the UK since lockdown last year.
Shariq Patel, chief business officer, Zee Studios said, "The ongoing pandemic forced us to innovate, and we are proud to embark upon this new distribution strategy. We realised we'd be doing a disservice to Salman's fans nationwide if we aren't able to release theatrically in all Indian states. There cannot be a better film than Radhe to offer the audiences."
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