Aamir brings out rickshaws that say 'Capacity for 3 Idiots'

Aamir Khan has come up with a unique marketing strategy for 3 Idiots. He has printed stickers for autorickshaws that say 'Capacity: 3 Idiots'. The rickshaws have been introduced in the city and are plying in both central and western suburbs.

These stickers would be seen on around 10,000 rickshaws in cities like Mumbai, Hyderabad, Gujarat, Jaipur, Kota, Lucknow, Kanpur, Patna, Kolkata, Bhopal, Indore, Bangalore and Chennai.

Hey, Idiot!

A few weeks back, the filmmakers also painted walls of washrooms in certain theatres. There were slogans that said, "you are an idiot" next to the cubicles in the men's restroom. This was part of promoting the film. The latest stint is using rickshaws to promote the film.

Producer Vidhu Vinod Chopra says, "The auto-rickshaw is the most popular mode for commuting and works as a wonderful reminder medium. We have used this sticker in all the cities wherever rickshaws are one of the common modes for commuting."


We asked college students in Mumbai, if they'd travel in autos which said: Capacity - 3 Idiots. This is what they had to say

Fare Check

Divya Nandrajog
Age: 17
College: Ruia
I will not sit in a rickshaw that says will only fit idiots. Why? I won't because I am not an idiot.

Fiona Fernandes
Age: 16
College: Thomas Baptista Jr College
If I am in a hurry and there is no other rickshaw around, then I will take it. Otherwise, I won't take it.u00a0

Aniket Chitale
Age: 22
College: Datta, Meghe, Third Year, Mechnical
No, I won't sit in such a rickshaw as I think it will say something about my personality

Smital Bhalerao
Age: 22
College: RAIT, Final Year, Telecom
Yes, I don't mind sitting in it. In fact I am an engineer and this is the first movie that's based on the education system. So I will in fact have a sense of respect about sitting in a rick associated with the film.

Felicia Afonso
Age: 21
College: Dept of Arts, MU
If being one of the 3 Idiots mean that I'd be one of the IIT/IIM idiots, I wouldn't mind. That'd mean that I'm still a part of the elite, placing me much higher that the other students from regular colleges.