23 March,2011 01:35 PM IST | | Agencies
After 'Munni' and 'Sheila', its time for 'Sheetal' to sizzle. 'Sabki Pyaari Sheetal Bhabi', an item song from the upcoming Hindi film 'Sheetalbhabi.com', promises to rival chart-toppers 'Munni Badnaam Hui' (Dabangg) and 'Sheila Ki Jawani' (Tees Maar Khan) in popularity.
The songs, featuring Malaika Arora Khan and Katrina Kaif respectively, were the top two item numbers of 2010.
Produced and directed by CM Jain, 'Sheetalbhabi.com' is inspired by the banned porn site Savita Bhabi. It stars Heena Rehman as 'Sheetal', who shared screen space with Sohail Khan in 'I Am Proud To Be An Indian', and Jatin Grewal will play her husband. Grewal starred in Prakash Jha's film 'Rahul' in 2001.
"There is an item song based on the title of the film featuring Heena and other actors. We are sure the song will be a hit... it is very catchy. After 'Munni' and 'Sheila' we will rock with 'Sheetal'," Mahendra Dhariwal, Creative Producer of the film, said.
"Item songs have become a trend in Bollywood. They are a formula to lure the audience and contribute in making a film hit. The item songs ensure good opening at the box office," Dhariwal said.
Dhariwal, who has worked on films like Sunny Deol starrer 'Maa Tujhe Salaam' (2002), Mithun Chakraborty's 'Hatyara' (1998) and Sanjay Dutt-Saif Ali Khan starrer 'Nehle Pe Dehla' (2007), had thought of sultry actress Bipasha Basu for the item song, but later decided on Heena. "I am happy with way the song has come out. I am sure the song will bring in good reviews for Heena."
Talking about the movie, Dhariwal said, "The film is a comedy inspired by the porn site Savita Bhabi. The film capitalises on Savita Bhabhi's popularity. There is no vulgarity. There is a bit of skin show, but it is not pornographic."
"The actress flirts with three-four friends of her husband. The husband's friends try to woo her and she encourages them because she wants their money," he elaborated.
Like Savita Bhabhi, the sari-clad star of the online strip, Dhariwal said, "Heena would also be seen donning a saree to woo men. We believe one can look glamorous and sexy in saree." The film is set to release on April 15.
