24 June,2010 02:52 PM IST | | IANS
Television czarina Ekta Kapoor is set to launch a fiction show online under her ALT Entertainment banner.u00a0
"For a long time, we wanted to do a show exclusively for our young audiences who spend more time on the digital space than onu00a0television," said Ekta Kapoor, joint managing director, Balaji Telefilms.
Bol Niti Bol is the story of Niti, an average young girl who will chronicle her daily life through each episode of the show. Each episode, shot on webcam will be Niti's video diary about what new has happened in her life, whomu00a0she has met recently, the boy she likes, her crushes, how she handles people who woo her - and everything that happens in a young girl's daily life.
Ekta feels the show will gel well with the youth.
"The concept of the show as well the protagonistu00a0are something every teenager and those young at heart can identify and connect immediately with. There is a freedom of accessing the content whenever they want, keeping in mind how busy teenagers are nowadays! I am sure our young netizens will find a friend for themselves in Niti," she added.
As part of Balaji Telefilms's new media strategy, the company plans to create content for younger audiences on the web and mobile through ALT Entertainment. The movie Love, Sex Aur Dhokha too was made under the same banner.
The content for Bol Niti Bol will be refreshed twice a week. The show will haveu00a017 episodes.u00a0
