Gala success

Concept to Conversion (C2C) saw the light of the day on September 3, with Fashion by Infiniti at Infiniti Mall, Malad. The fashion show was a grand success with brands showcasing their latest collections to fashion conscious folk, who had turned up for the event. |V-Rock World Media's strong marketing campaign guided an increased footfall, and the execution of the event was smooth. C2C has proven to be beneficial and a desired platform for multi-retail markets which face fierce competition from e-commerce industries today, keeping aspects of consumer experience in mind such as entertainment, style and glamour - all things synonymous with fashion.

The essential aspects of exposure for brands at a multi-retail outlet was achieved for the ones who participated in Fashion by Infiniti. Their brand positioning, look and range were all made known and visible to consumers at the event, by targeting consumer perception and demand.

With this concept, V-Rock World Media plans to customise more IP's for multi-retail outlets and brands that would like for the consumer to identify with them. The vision of the media agency is to take this format to different cities of India, followed by steering towards the GCC market.

Having a strong foothold in Dubai, the agency plans to showcase a version 2 at the Dubai Shopping Festival next year.