06 September,2010 11:12 AM IST | | Special Features
Maya Weddings and Occasions has recently introduced a new label, 'Digvijay Singh for Bhusattva' (Bhu means earth and Sattva means true essence). The label was conceived by the Rising Trademark Limited (RTLL) and displays the splendid designs of Digvijay Singh.
The brand converges elements like traditional organic fabrics with herbal dyes blended with modern designs to deliver the true essence of natural clothing. All garments in this line are organic certified and promote eco-friendly garment production.
The brand encourages ancient art forms like Kalamkari from Andhra Pradesh, Zari and Zardozi from Mughals, Kantha from Bengal, etc by giving them an international platform.
Through this, the brand delivers exclusivity to their clients, economic and social upliftment to their makers, and revives ethnic influences essential to alter and shape the face of Indian textiles.
It also has a special line called 'Khadi Art' that aims to revive the Gandhian philosophy and echoes the unique concept of peace and harmony expressed by the use of organic materials and colours.
Maya Weddings and Occasions, is a chain of high-end fashion stores houses multiple designer labels. This new line is for consumers who love fashion but want to go green.
