08 August,2018 08:25 AM IST | Mumbai | mid-day online desk
Imtiaz Ali
Filmmaker-producer Imtiaz Ali, who is all set with his forthcoming production 'Laila Majnu', says that his film is not a safe bet at the box office. Imtiaz was interacting with the media at the trailer launch of 'Laila Majnu' along with co-producer Ekta Kapoor, actors Avinash Tiwary and Tripti Dimari and director Sajid Ali on Tuesday in Mumbai.
Talking about how 'Laila Majnu' doesn't have the elements of a typical love story which makes a successful romantic film at the box office, Imtiaz said, "When you are set to make a love story, then there are certain elements which are necessary to make a successful film. In this film, there is no chocolate pudding and floss.
Watch the trailer of Laila Majnu
"There are only those things that happen when somebody truly feels that feeling. I knew that to make this film, I would need some mad people because normal people will not make this film. It's a really unsafe film which deals with lot of problems. We did not have all those selling points, but it was a story from the heart."
ALSO READ
Have you heard? In pursuit of the Khans
Here's why netizens are comparing Ranbir Kapoor's singing to Doraemon’s Gian
Rishi Kapoor Birth Anniversary: Why the actor never did late-night shoots
Diljit Dosanjh had not done Coachella when Imtiaz Ali signed him for ‘Chamkila’
Imtiaz Ali is a rich man thanks to his 'financial advisor' Shahid Kapoor
'Laila Majnu' is an iconic love story. When asked what made him write this film, Imtiaz said: "This film is about craziness and madness. I always wanted to make a film on it but at the same time, I never wanted to direct it because I knew how I will make 'Laila Majnu'. I wanted to see what new a fresh director would do."
'Laila Majnu' is set in Kashmir and the story revolves around Kais (Avinash Tiwary) and Laila (Tripti Dimri) whose journey of love is filled with insurmountable obstacles. Based on the classic story of Laila Majnu, this contemporary take on the tale has been penned by Imtiaz. The film is directed by Sajid Ali and produced by Balaji Motion Pictures and Pi Films. It will hit the screens on September 7, 2018.
Also read: Imtiaz Ali: I never considered having a different title for Laila Majnu
Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates
Edited by mid-day online desk with inputs from IANS
