Male manicures continue to thrive

As male grooming continues to thrive, a new nail care and polish collection specifically for men is being launched in November.

As male grooming continues to thrive, a new nail care and polish collection specifically for men is being launched in November.

EVOLUTIONMAN, a US company selling male skincare and grooming products has developed a series of nail paints and varnishes.

Gentlemen wanting a subtle look can choose nail varnishes such as Pure Matte, whereas the flashier Pure Bling offers a satin finish. There is also a selection of nail paints in somber shades such as gray, with distinctly manly-sounding names such as Pavement, Alter Ego, and Stand Out.

The launch arrives in the wake of Hollywood actor Johnny Depp's decision to paint his nails blue for the New York premiere of The Rum Diaryu00a0at New York's Museum of Modern Art on October 25. Johnny's style-savvy move to match his nails with his shirt saw him join the ranks of other famous males to have stepped out with colored nails such as singer Seal, Canadian-American actor Dean McDermott and Britain's Prince Harry.

The male cosmetics industry seems to be showing no signs of slowing down, and there are a host of online tutorials available for men looking to take the plunge and experiment with hand beauty.