Provogue changes

Did you know that all the shirts in Hrithik Roshan's movie Fiza were Provogue? Yes, Provogue's new brand ambassador is definitely making it known. As Provogue celebrated turning 10 with a new face to the brandu00a0- Hrithik, it also unveiled a new brand campaign. Provogue invites young individuals to Be The Change for a new India.

Says Hrithik, "I relate to the mindset of the brand. It stands for cutting-edge innovation, style and quality. I'm very selective about the brands I endorse and get associated only when I believe in it in my heart." We hope Hrithik's the change Provogue has been waiting for!