03 December,2016 08:40 AM IST | | Mohar Basu
His Instagram feeds are testimony of his love for fitness, and that is precisely the reason why Shahid Kapoor's athleisure (athletics and leisure) brand, Skullt, garnered the attention of fitness enthusiasts, when it was launched on October 16
His Instagram feeds are testimony of his love for fitness, and that is precisely the reason why Shahid Kapoor's athleisure (athletics and leisure) brand, Skullt, garnered the attention of fitness enthusiasts, when it was launched on October 16. And while the team was expecting the brand to do well, few would imagine that the products would be sold out within a month.
An elated Shahid said, "The brand represents functional street-style, and allows you to be fashionable and unrestricted. The response has been phenomenal."
With most of the products having been swept off the racks, the new daddy on the block, who recently resumed work on the sets of Sanjay Leela Bhansali's 'Padmavati', will have to take time off from his schedule to work on the next collection.
Says a source close to him, "The second stock is now up for sale. The next collection, which was originally scheduled for a mid-2017 release, will need to be out by January."
