Shilpa Shetty to endorse diagnostics chain

Shilpa Shetty

Actress Shilpa Shetty has been appointed the brand ambassador for SRL Diagnostics. The diagnostics chain has rolled out a new preventive customised health check platform under the brand name SRL Care. There will be a new range of comprehensive, customised full body check-up packages under SRL Care. The packages are a part of the company's initiatives to change the lives of people by showcasing the benefits of a preventive healthcare mindset.

"For over 23 years, SRL's purpose has remained focused on helping people on their path to better health in extraordinary ways. This commitment means that we strive to bring up-to-date advances in technology along with highly trained staff and customer-centric services," Arindam Haldar, CEO, SRL Diagnostics, said in a statement.

"However, as leaders and decision makers, we need to understand that the absence of a disease is always going to be of higher value to the society than achieving excellence in treating it. "Therefore, for some time now, SRL has been working towards shifting the mindset of people from illness based diagnostics to wellness based preventive healthcare approach."

Shilpa shared that she has always believed in preventive healthcare. "I go for regular health check-ups as often as necessary. SRL Care attempts to change the mindset of people from curative to preventive and reduce the prevalence of lifestyle diseases, thereby helping people live longer and healthier lives," she added.

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