12 July,2018 07:49 AM IST | Mumbai | Mohar Basu
Taapsee Pannu
Earlier this week, reports of Taapsee Pannu joining hands with Tumhari Sulu director Suresh Triveni for a commercial trickled in. The actor had then revealed that she hoped to encourage women to achieve financial independence via the ad. In a discussion with mid-day, she says she finds comfort in the fact that creative heads associate her with the empowering films that she has worked in, in the past.
"With the films that I have done, and the issues I've taken a stand for, I find myself appropriately communicating with my target audience. It's nice that, nowadays, the brands that approach me have a strong reason behind why they want me [as their face], and the message they wish to put across," says the actor.
Suresh Triveni
Certain to exercise caution before associating herself with a product, Pannu says she also ensures the commercials are executed appropriately. "It's not just about the product, but also the way [it is sold]. It must be relatable and ethically correct. I am cautious about the brands I choose to work with, but I'm pleasantly surprised to see they keep these factors in mind when approaching me."
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Talking about the commercial for the insurance company, Pannu says she hopes to tackle the subject of eve-teasing by urging miscreants to focus on making a career instead of "loitering on the roads." She says, "Instead of wasting time teasing women, [the men should] spend time constructively, and aim to achieve financial independence. Because women like her [the protagonist] are securing their future."
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