Ahead of IPL 2023, Shah Rukh Khan launches 'Knight Club' app for Kolkata Knight Riders fans

SRK`s Instagram

Shah Rukh Khan, the co-owner of Kolkata Knight Riders (KKR), launched the ‘Knight Club app' with a fun video, highlighting the tagline ‘Ekdum Fatafati App.' The app aims to bring all the excitement live and right into the palms of the fans while offering a range of features that will keep them engaged and entertained across the cricketing season.

Regarding the Knight Club App launch, Binda Dey, Chief Marketing Officer of KKR, says, ‘KKR has always had a special bond with its fans. We wanted to take our commitment to our fans further as we return to our home ground Eden Gardens, after three years, post-pandemic. The Knight Club app is our way of bringing the KKR experience to our fans fingertips and sharing all the excitement of coming home with them up, close and personal.'

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One of the most exciting features of the Knight Club app is the loyalty program, where fans can get rewarded for being loyal KKR fans. Fans can earn points by engaging with the app and redeeming them for exclusive KKR merchandise, and money can't buy experiences. Additionally, lucky fans can get a chance to meet the KKR Knights in person!

The app will also feature a game zone where fans can participate in match-day games and win exclusive prizes. Getting to know the Knights better and staying on top of the game are the highlights of the Knight Club app, as it provides exclusive insight into the KKR camp through articles, pictures, videos, stats, and more.

The app will also include a megastore where fans can buy official KKR merchandise and show their support for the team.

The Knight Club app is available for download across IOS and Android platforms.