31 March,2022 06:19 PM IST | Mumbai | mid-day online correspondent
Picture Courtesy: Official Instagram Account, Anupam Kher
Anupam Kher may have just delivered one of the most successful films of Hindi Cinema in the form of 'The Kashmir Files'. Post the blockbuster success of the film, Kher is elated and has now shared a video where he revealed how some priests have been coming to his house to perform rituals on him and even shared the video.
Vivek Agnihotri's drama "The Kashmir Files", based on the exodus of Kashmiri Pandits from the Valley in the 1990s, has minted approximately Rs 236 crore since it opened in cinemas on March 11.
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According to trade analyst Vishek Chauhan, "The Kashmir Files" has "completely derailed" "Bachchhan Paandey". "What has happened to 'Bachchhan Paandey' is simply an act of God. You just can't predict a movement like this. A film needs to occupy a mindset, create enough noise and chatter for the audience to come to theatres. 'Bachchhan Paandey' just couldn't match the noise and euphoria of 'Kashmir Files'. If no one's talking about your film, why will they come and watch it?
"The discourse, from news channels, social media to papers, is dominated by Kashmir Files, which has effectively drowned 'Bachchhan Paandey,'" Chauhan told PTI.
Chauhan, who also runs a theatre in Bihar, said his property initially began with just one show of "The Kashmir Files" and soon increased it to three as the "demand was unprecedented".
"The blockbuster has crossed a whopping 5 million in ticket sales on BookMyShow within less than two weeks, making it the second fastest Hindi film to reach this mark (following that of the mega-movie 'Dangal'). The booking platform has witnessed maximum traction for "The Kashmir Files" across Mumbai, Delhi-NCR, Bengaluru, Pune, Hyderabad, Kolkata, and Chennai.