18 September,2021 04:15 PM IST | Mumbai | mid-day online correspondent
Ayushmann Khurrana/Picture courtesy: PR
Ayushmann Khurrana's equity is constantly on the rise ever since he delivered eight back-to-back hits on the big screen, and his super entertaining social entertainers unanimously have him labelled as 'the poster boy of content cinema in India'. Ayushmann shares a deep connect with his fans and it has come to light that the actor stores every fan letter that he gets in his home.
Ayushmann reveals, "I remember writing and posting letters while growing up and even now I prefer writing and leaving letters for my loved ones. It's an old-world charm that really fascinates me. I'm truly overwhelmed that I receive handwritten letters from my well-wishers."
He adds, "I make it a point to read each of them. Their love inspire me. Some also give me very constructive feedback and that helps me understand how they are perceiving my work. These letters bring me immense joy and makes me strive harder as an artiste."
Ayushmann was voted as the Most Emulatable Star, as per Indian Institute of Human Brands (IIHB). Emulatability is an amalgam of people liking or loving the celebrity, respecting him, identifying with him or wanting to be like him. Ayushmann's real life journey of being an outsider in Bollywood who has written his destiny with his own hands, resonates with people pan India who consider him a youth icon.
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On the work front, Ayushmann Khurrana was last seen in comedy drama Gulabo Sitabo alongside Amitabh Bachchan. The Shoojit Sircar directorial could not hit the theatres during the pandemic and hence saw an OTT release. The actor will soon be seen in Abhishek Kapoor's Chandigarh Kare Aashiqui alongside Vaani Kapoor. He will also be seen opposite Rakul Preet Singh in Anubhuti Kashyap's Doctor G.