Box Office: Janhvi Kapoor and Rajkummar Rao's 'Mr and Mrs Mahi' beat 'Fighter', 'BMCM' and other 2024 Hindi titles in advance sales

Still from Mr and Mrs Mahi

Rajkummar Rao and Janhvi Kapoor's romantic sports drama 'Mr and Mr Mahi' has hit the big screens today. It looks like the excitement for the film is at its peak and the advance sales of the tickets reflect the same. The film has registered the highest advance ticket sale for this year among all Hindi titles. This effectively means that the Sharan Sharma directorial has beat the likes of big-budget films with big heroes like 'Fighter', 'Bade Miyan Chote Miyan', 'Maidaan', and 'Shaitaan' among others.

According to a report in Pinkvilla, 'Mr and Mrs Mahi' is at number one for advance ticket sales after selling 2.15 lakh tickets. The film has the advantage of the CInema Lovers Day initiative because of which tickets are priced at Rs 99 today. This initiative is done in the hope of attracting larger footfall to the cinemas.

The advance booking of Hrithik Roshan and Deepika Padukone's 'Fighter' was at 1.45 lakh, 'Article 370' at 1.25 lakh, 'Shaitaan' at 81.5k, 'Crew' at 65k, 'Maidaan' at 18k. According to the publication, Akshay Kumar and Tiger Shroff's 'Bade Miyan Chote Miyan' sold 1.03 lakh advance tickets. Yami Gautam's 'Article 370' which is on number 3 on the list also had the advantage of Cinema Lovers Day. The film, backed by 'Uri: The Surgical Strike' director Aditya Dhar, was released on February 23.
Janhvi has had just three theatrical releases in her career - Dhadak, Roohi, and Mili. Rajkummar, on the other hand, is coming off of the biopic Srikanth.

"The previous edition which was in February, was a massive success. 'Article 370' was released on that Friday and it caught a massive impetus because of the first edition of Cinema Lovers Day and we expect the program to repeat its success in the second edition. We are expecting it to be bigger than the first edition," says MAI president and PVR CEO Kamal Gianchandani talking to mid-day.com.

"Tickets are priced at Rs 99, the same level as February. The kind of anecdotal feedback that we received from cinemas tells us that large number of youth and families who perhaps find going to the theaters inaccessible because of the crisis, come out and support these initiatives."