Sunny Leone: Artwork will showcase array of my avatars

Sunny Leone. Pic/Instagram

From Jay Z to Lindsay Lohan and Paris Hilton, celebrities in the West have jumped on the NFT - or non-fungible token - bandwagon. It was only a matter of time before the practice of selling digital assets would make waves in Bollywood. Sunny Leone has become the first Bollywood heroine to roll out her line of NFTs. The actor, through her website, will sell a collection of personally curated artworks.

Hoping to stay ahead of the curve by gravitating towards digital assets, she says, "In this ever-changing world of releasing content and selling unlockable content, we thought it would be interesting if fans could experience this. Cryptocurrency is here to stay. We felt it would be smart to jump into a world that's changing rapidly, and we hope to evolve with it." Her NFTs are expected to launch in the next fortnight.

NFTs are unique digital native tokens that are used to represent ownership of digital goods like images, videos, texts or songs. Their ownership and trading can be tracked on public blockchains, which establishes the necessary authenticity. Recently, Amitabh Bachchan announced that he will launch his NFT line in November.

Leone is tight-lipped about the kind of art she will put up for sale, only revealing, "It will showcase an array of my avatars, in different colour combinations. NFT artwork will include Indian and Western Sunny, superhero styles, and nerdy Sunny, among others." She reveals that the collection has been created with global artistes.

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