Producer Ritesh Sidhwani, whose production company Excel Entertainment entered into the world of television with an animated show, Fukrey Boyzzz, has said that the show will add value and strength to the Fukrey franchise. All pictures/Yogen Shah

In picture: Pulkit Samrat, Varun Sharma and Manjot Singh with the kids at the Fukrey Boyzzz event.

Ritesh Sidhwani also attended the launch event of Fukrey Boyzzz hosted on Wednesday in Mumbai, along with the Fukrey cast comprising Pulkit Samrat, Varun Sharma, Manjot Singh and Richa Chadha.

In picture: Pulkit Samrat, Varun Sharma, Manjot Singh, Ritesh Sidhwani and Richa Chadha at the event.

Fukrey Boyzzz will revolve around the animated avatars of the popular Hunny, Choocha, Laali and Bholi Punjaban along with all the other characters in the movie.

In picture: Pulkit Samrat posed with his cartoon character at the launch event hosted in Mumbai.

"People used to ask me when we are going to venture into television, but we weren't being able to find the right story for the television platform. There are shows we have produced for the digital platform but they are more like features. This, I think, lent itself and these are the characters that people have loved," said Ritesh Sidhwani in a media interaction.

In picture: Manjot Singh with his cartoon character at the event.

Varun Sharma, who has got a lot of appreciation playing Choocha, said at a media interaction: "We have all watched animation shows in our growing-up years. It's a blessing for any actor when you see an animated version of your character, it feels beautiful. My niece and nephews are excited about this show. I showed them the trailer and some stills and they can't wait to watch ‘Fukrey Boyzzz' on Discovery."

Sharing her thoughts on the animated show Fukrey Boyzz, Richa Chadha, who plays Bholi Punjaban said: "I loved it. I always felt that our film should be made in animated version. It's like Harry Porter. Everyone loves it and everyone enjoys it."

Ritesh Sidhwani added that Discovery Kids as a channel was the right fit for such a show because it specifically caters to aged eight to 13 years. Fukrey Boyzzz will be launched in English, Hindi, Tamil, Telugu, Malayalam, and Kannada only. The show goes on air from October 12.