Lady Gaga to launch water brand

Gaga is said to be putting final touches on a new bottled water venture. However, the details of it are kept under wraps, reports nydaily.com.

Lady Gaga. Pic/Santa Banta

"Everyone at Gaga HQ is keeping very tight-lipped. There are plans being prepared for marketing strategies. We know that the water drink is due out in the near future. No one has seen prototypes of the bottle," said a source.

"Gaga water is something that has been in the pipeline for a few months, and now things are gearing up to an announcement and high-profile launch," the source added.