15 May,2009 08:52 AM IST | | Manju Shettar
Is this a sign of desperate times, or is Srinivas BP setting a trend with his "grand bumper offer"?
The director of Mussanjeya Gelathi, which is scheduled for release in June, has offered a car as a bumper prize in a lucky draw for those who watch the film in the first week.u00a0
"I am a car enthusiast. In the film, I play a professor who owns a car and takes great pride in maintaining it well. I want to promote my film using a car," explains Srinivas.
So, if you see long queues at the ticket counter in theatres when Mussanjeya Gelathi is released, don't begin to believe it's for the film alone.