Kunchacko Boban did not promote his Malayalam film 'Padmini' despite being paid Rs 2.5 crore, says producer

Kunchacko Boban in a still from the film

Malayalam film 'Padmini' was released in theatres on July 14 to largely glowing reviews. Directed by Senna Hegde, the film stars Kunchacko Boban, Madonna Sebastian, and Aparna Balamurali in the lead. A day after the release of the film, 'Padmini' producer took to social media to pen a note thanking the audience and also lashed out at Kunchacko Boban for not promoting the film.

Producer Suvin Varkey took to Instagram and wrote, "Thank you all for embracing PADMINI TO YOUR HEARTS. We are overwhelmed with all the positive responses and reviews. Still there are a few things we owe to answer in response to the questions asked about the lack of promotion of the movie.

"Before we start whining, we need to make one thing clear. PADMINI is a profitable affair for us. No matter what the BO numbers be, we are profitable. Thanks to the efficient production team behind the shoot and a BIG SHOUT to Senna, Sreeraj, and the entire crew who finished the movie 7 days ahead of its schedule," he added.

The producer did not mince his words while sharing details on the lack of promotion by lead actor Kunchacko Boban, who has a massive fan following in Kerala. "But as a filmmaker and content creator it's the theater response that matters and that's where we needed the charm of stardom from its lead actor to get the first footfall into theaters. For PADMINI, the lead actor who took home 2.5 crores gave zero TV interviews, and participated in zero TV programs/promotions. The entire promotion plan and chart of the programs were rejected because the marketing consultant who was appointed by the actor's wife made a verdict watching the raw footage of the movie. It's the same S''' what happened to the last 2-3 producers of his movies. So someone has to talk and here we are... ," he said.

"This won't happen to a movie where this actor is a co-producer. He will sit through every TV interview and will be a guest in every TV show but when it's an external producer he cares the least. Because for him, it's more fun to be in Europe chilling with friends than promoting the film where he took home 2.5 crores for 25 days of shoot," he added.

"In a state where the exhibitors protest for movies not getting enough run, it matters why movies are not getting proper recognition. Actors also have the responsibility to market the product they get involved in. Out of the 200+ movies releasing in a year you have to attract the audience to watch your movie. This is showbiz and your existence is based on the audience verdict. Don't take the viewers for granted. After all, the magic of Cinema is that CONTENT ALWAYS WINS," the producer said.

He ended the message with a sarcastic tone- "PS: Special thanks to the PRODUCER FRIENDS who fought in the producer association in favour of the actor".