Illustrator Vidit Narag's tribute to the hipster subculture

‘Strange, vintage and detail-obsessed. Can't miss the dark humour and on-point graphic design in his amazing films, that look like they were passed through an Instagram filter.'

Vidit Narang, 29, thinks being a hipster is cool. No, he isn't being sarcastic.

The contemporary subculture made up of young people who value independent thought, non-mainstream and progressive food and lifestyle, hipsterism is often ridiculed for being elite and consumerist.

‘I think glasses as a fashion accessory are such a bold statement. They speak of non-conformist and inclusive beauty. There's nothing better than being well-read.'

Narang wants to change that mindset with his #100DaysofHipsterism. "A lot of media ridicules and parodies hipsterism. I wanted to do something positive about it," says the illustrator and designer, who co-founded The Zooscope, a motion and graphic design studio.

‘The epitome of uncoolness is someone claiming to be hipster; it is an instant credibility killer! you have to always deny being one.'

"Every generation has its own counterculture movement, we had nothing original till this came about. Besides, most counter culture movements - hippies or funk - are always valued in retrospect. I want to celebrate this movement in the present," he adds.

‘I believe in equal rights for all, love is love. India really needs to get up to speed on this subject. Safe to say, homophobes will never be hipsters.'

He started his 100 days in April, as part of the #100Daysproject, a creativity project that involves people doing one thing everyday for 100 days.

‘The Holy Grail for designers and colour enthusiasts. Their colour matching system ensures colour fidelity so what you see on screen is what you get in print.'

He initially didn't think the idea worked but once he started making a list, he realised he had over 150 suggestions, which he narrowed down to 100. The project ended in July.

‘My favourite app! Lets me stream music, discover obscure artists and save playlists from a universe of tastefully curated content. Also, it has a great interface.'

Narang's list features serious and funny vector drawings of 20 bands, 20 general antics and ethics, 15 food items and 15 fashion items and 10 things design elements, 10 celebrities and 10 technology-related things.

‘A great new food movement that has made gourmet more accessible, letting people sample new cuisines and unexpected palettes.'

The drawings are vector and done in pastel shades, in the form of postage stamps. "Stamps are generally used to commemorate and add value to something. I felt this as a nice way to make it a limited edition project, that celebrates something fun," adds Narang, who wants to refine the project, using it on merchandise or selling it as actual postage stamps.

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