04 February,2021 01:45 PM IST | Mumbai | Partnered Content
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AV is a clothing and fashion accessories brand, we market our products to teenage girls and young women. The company established in 2020 by Sisters, Amaeera and Vannia. We describe ourselves as trend-setting, relevant, cool and fast fashion. Most of AV apparel offers clothing in only one size. We want to create and sell exactly what the millennials want.
We loved tie and dye and with the lockdown, we had a lot of time on our hands to be creative with this technique. We made T-shirt's in various colours and gifted to family and friends. We got many orders and it turned into a full-fledged business within a few weeks. Our first product which we started selling was the DIY Tie & Dye kit, it had all that you needed to create your own products. We hosted many zoom birthdays teaching how to use the kit ... that's how it all began.
The response we get on our loungewear is that it's super flattering and comfortable. Many who have taken one set from us have returned to order all possible Colours in the same. For the quality and style, we are very well priced and maybe that's why they sell out so quickly. Our target clientele is Teens and young adults who love experimenting with comfort clothing. We aim to keep our pieces exciting and continue to come out with new designs and colours.
What exactly is it that makes teen girls want AV Clothing?
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The answer is far more simple than you might think: they like it and aspire to look like the influencers/ celebs who wear it. Also whether you are famous or not, we feature pictures of customers. It's an inclusive approach. Amaeera & Vannia have also remained a staple in the wardrobes -- and more importantly, the online posts. We have been worn and appreciated by many popular celebs like Kanika Kapoor, Shilpa Shetty, Huma Qureshi, Mouni Roy, Sophie Choudhry, Shanaya Kapoor, Maheep Kapoor to name a few.
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