29 April,2009 08:30 AM IST | | Manish Gaekwad
Actor Dino Morea talks about Cool Maal, the merchandising company he's launched with Malay Parekh, that gives a spin to products endorsed by sportsmen
What made you guys decide on Yuvi as the first guy to strike the Cool Maal alliance with?
Well, he was the most accessible when we were building the concept. He has an on and off-the-field personality most young people identify with. He is a role model for youngsters. He is charming, he has a presence, and when we pitched the idea to him, he loved it. For Yuvraj, his six sixes at the T20 world cup were something we wanted to capitalise on.
Yuvraj Singh and Dino Morea at the launch of Cool Maal. pic/Rane Ashish
How are the famous six sixes incorporated in the merchandise?
In our first set of merchandise, we have produced toys, mugs, key chains, water bottles, and puzzles around a theme that is strongly associated with a sports personality. His six sixes have been one of the most inspiring and iconic moments for this country. Everyone wants a piece of Yuvraj giving his best.
Where will the memorabilia be available?
First, we will launch all the products online. Gradually we would like to get into retail and reach out through stores.
Do you see the merchandise market catching on in this country?
We are the first to bring this concept to India. In the West, sports merchandising is big. In India, cricket is a religion, and people should emulate sports stars as role-models. The market tends to catch up real quick, and there will be more interest in this segment, soon.
John Abraham is the only other noted celebrity to have a line of clothing with Wrangler. We hardly hear of it. How is Yuvraj's name going to help your merchandise?
Firstly, we are not into Bollywood merchandise. We are making everyday stuff people can use, like mugs and key chains, with Yuvi's brand appeal and his unique logo.
