For the perfect festive look

As you move from one store to another looking for the perfect festive wear, stop by at Rudraksh for designer Rahul Mishra's Indian line, which gives the right blend of contemporary and traditional

As you move from one store to another looking for the perfect festive wear, stop by at Rudraksh for designer Rahul Mishra's Indian line, which gives the right blend ofu00a0 contemporary and traditional

With the festive season taking centrestage, everyone's looking for stylish new clothes and accessories. Bringing in a new line by fashion designer Rahul Mishra, is the designer store Rudraksh. The new Indian line, titled Jaama, is a perfect blend of contemporary cuttings and Indian sensibility, making it the ideal choice for the urban woman.


A flare lehenga with motifs

The collection
According to Mishra, Jaama in Urdu means a long garment. "It's a robe which has royal opulence. It is mostly mistaken to be a garment worn by only men." His collection Jaama, reinterprets the contemporary progressive graphics inspired by the opulent domes of the Islamic art and architecture. The translation of which results into a beautiful hand crafted/embroidered line. "The collection is dedicated to the new-age woman.

I have illustrated my ideas in the Chanderi weaves with large motifs, which is very rare, as Chanderi weaving has a lot of restrictions. We reinvented a new technique and created big motifs. It does give each outfit a grand look," explains Mishra.

His collection includes an eclectic mix of lehengas, sarees, jackets and kurtas in varied colours and patterns. The highlight of the collection, is that Mishra has made the collection light-weight and comfortable. The patterns are modern, but the outfits on the whole have a traditional look. Mishra has used safe dyes and every little embroidery on each outfit is handmade. He believes that every design created will be appreciated by the visitors.

At Rudraksh Store, Anand Park, Aundh.
Price Rs 12,000 onwards


Shoping tips
Rahul Mishra suggests five things you should keep in mind while you shop
Comfort: One needs to enjoy the festivity, so shop for outfits and accessories that make you feel comfortable.
Style: Be yourself. Make your own style statement and go for something that you love and not just because it's in vogue.
Celebrate: Dress up, as festivals don't come everyday. Celebrate Indianness
in your styling. Nothing can beat an Indian outfit.
Colour: Use the right amount of colour, to light up your personality. Gold and silver are a good choice this season.
Keep it light: Go for outfits that are light-weight and will help you move about freely.