Iron your carbon print

What if you could do your bit for global warming, save energy and end up making a fashion statement, all at once? iTALK tells why anti-iron dressing is seriously stylish

What if you could do your bit for global warming, save energy and end up making a fashion statement, all at once? iTALK tells why anti-iron dressing is seriously stylish

Tips to mastering the art:
>>Don't use a washing machine or dryer. Hand-wash your clothes, and immediately place them on hangers to dry, by buttoning top shirt buttons to maximise on neatness and stretching seams where necessary.

Inspired by local Indian style, this tunic was featured in Gaba's collection titled, Sooti. Spearheaded by NIFT Ahmedabad alumni Aneeth Arora and Chinar Farooqui, Gaba is a 100% desi label, with an emphasis on traditional textiles. Pic/Pradeep Dhivar

>>If you must use a washing machine, take clothes out of the dryer slightly damp and hang them up.
>>Refrain from using excessive strength while ringing clothes to avoid creasing.
>>Only freaks iron undergarments, towels, jeans
and socks.
>>Shop for clothes made from organic fibres. Clothing brands like Raymond, have crease-proof office wear.u00a0
>>Iron all clothing items at one go to avoid having to reheat the iron. Turn the iron off when it has reached the desired temperature.

She has a cause. She is anti-ironing

Sohiny Das, 26, works for a fashion/lifestyle magazine
Like any diligent school girl, Sohiny Das had to make sure her uniform was squeaky clean, neatly ironed, every single day of 10 academic years at GD Birla School in Kolkata. Maids may have been at hand, but her
mother hoped she'd learn the ropes of being an immaculate lady on her own. "I got tired of ironing clothes every single day, and began sporting anti-iron clothing like tees and jeans when I was done at school," she recalls.

But like a defiant ghost, ironing returned to haunt her when she enrolled at the London College of Fashion, where she was required to iron every single pleat and drape of garments she designed. "I decided I was going to make anti-ironing a part of my personality. I chose slouchy styling, which proved forgiving to my figure and was low maintenance. I prefer wearing organic clothes; it gives strength to my cause," she smiles. Working for a fashion magazine in Mumbai, is a double-edged sword. "It's demanding. You will be scrutinised and held accountable for an insignificant crease, or applauded for being individualistic if you are lucky. The key is to carry off the style without coming across as frumpy." The trick, says Sohiny, is to choose the right fabric. She recommends polyester, cottons and silks.

For the guys

Graphicu00a0 cotton tee.
At: Rumours, Waterfield Road, Bandra.
Rs 550

Crushed cotton kurta.
At: OMO, Waterfield Road, Bandra.
Rs 345

Casual denim jacket that can be teamed with formal trousers. By Rajesh Pratap Singh.
At: D7, Khar (W) .
Rs 12,500

Printed casual knitted T-shirts for men by Rajesh Pratap Singh.
At: D7, Turning Point, junction of 1st and 16th Road, Khar-Danda Road, Khar (W).
Rs 900 each

Chill-out pyjamas.
At: OMO.
Rs 365

Shaded mini, ideal for a afternoon of shopping.
At: Kalapi Pax, Metro House, opposite Titan Watch Showroom, Colaba.
Rs 250

Crinkle Kota print slim-fit skirt.
At: FabIndia, Kala Ghoda.
Rs 1,125

Pair this ruched halter-neck kurta with jeans and a crushed dupatta.
At: Aseesa.
Rs 1,699 (for kurta) and Rs350 (for dupatta)

Asymmetrical hem silk dress.
At: Kazo, Cusrow Baug, Colaba.
Rs 8,500

Cotton printed tunic.
At: FabIndia.
Rs 585

Backless daywear option.
At: Kimaya, 2, Asha Colony, opposite Hotel Sea Princess, Juhu Tara Road.
Rs 11,475

A sleeveless dress by Gaba.u00a0
At: Bombay Electric, 1, Reay House, BEST Marg, Colaba.
Rs 12,900

Team this Ikhat print cotton kurta with skinny jeans.
At: Anokhi, Govindham, Waterfield Road, Bandra.
Rs 1,250

Crushed Leheria print stole with bead tassels.
At: Chetana Craft Centre, Kala Ghoda.
Rs 350

Silk corset with gold work by Lascelles Symons.
At: Zoya, A, Gulistan, ground floor, 184, D'Monte Park Road, off Turner Road, Bandra (W).
Rs 15,200

Crinkle block printed skirt.
At: FabIndia. Other prints also available at Pali Hill (Bandra) and Inorbit (Malad) branches
Rs 905

Perfect for a day at work.
At: Aseesa, Shop No. 14, Greenfield Society, Lokhandwala Complex.
Rs 1,000

Crushed chiffon dress for a night around town.
At: Galleria, 5A, Greenfields, Lokhandwala Complex.
Rs 1,399

Multi-coloured hippie cotton mini.
At: Khazana Boutique, 85, opposite Electric House, Colaba Causeway.
Rs 325

Sleeveless shift dress with layered cutout work by Rajesh Pratap Singh.u00a0
At: D7, Khar (W).
Rs 17,500

Crushed tie-and-dye top.
At: Anokhi.
Rs 450

All you need is a trusted racer-back tee to pull off this budget brunch ensemble.
At: OMO.
Rs 1,316

Silk Batik tunic.
At: FabIndia.
Rs 1,945

Stress-free party dress.
At: Kimaya.
Rs 10,150