09 February,2011 12:04 PM IST | | Melissa D'costa
Today, log on to India's first mobile music concert as one of its most popular music duos will jam live for mobile users across India
Mobile and music entertainment will enter the next level with the launch of India's first ever mobile music concert as music duo Vishal & Shekhar will rock your party, on the go. Made possible by the folks at hungama.com and Bharti Airtel, this concert will be played live only for its network users across the country from 5 pm onwards.
Vishal & Shekhar will up the tempo on your mobile
Commenting on this interesting venture, Siddhartha Roy from hungama.com says, "We see a huge potential in the consumption of entertainment content across video and voice. As user experiences on mobile and Internet become richer with better bandwidth and the launch of 3G, resulting in faster connectivity, this will drive greater consumption across various distribution channels."
Vishal & Shekhar, one of Bollywood's most popular music directing duos are excited at being part of this milestone. Credited tou00a0 creating chartbusting music for hits including Om Shanti Om, Dostana and Bluffmaster Roy adds that their peppy, fresh sound and huge fan base made them an automatic choice to kick start this first-of-its-kind mobile music concert.
Speaking about how it materialised, Vishal Dadlani says, "It's great to be pioneering a new way to reach out to fans who've loved our music for years. Airtel had a system in place where fans could chat with their favourite celebs, called Talk2Me. Since music represents us, we decided to use the same technology to reach out to our listeners and viewers, across the world."
Shekhar Ravjiani adds, "There's plenty that our listeners can look forward to during this one-hour concert. This is the first time in our eleven-year-career where we will perform our songs, unplugged. The musicians who haveu00a0played the original song recordings will be playing with us on stage. Over the last few days of rehearsals we have found a new vibe to these songs. So, it will be a unique listening experience. Apart from this, we will also share details about what went on during the making of some of our biggest hits."
To tune in to the concert and for song requests, from any part of India can dial 50505 and pay Rs 15 for registering and Rs 2 per minute for the duration of the call.
From the fans' gallery
I am a huge fan of Vishal & Shekhar's music. I love their song -- Sheila Ki Jawaani, while the Bluffmaster soundtrack is my favourites. I am definitely looking forward to listening to the duo performing live. While I won't be in the city, I am glad that I can still listen to them live on the Internet."
Vineet Gupta, Assistant manager with a financial institution
Vishal & Shekhar are known for their peppy Dance music and soulful romantic melodies. Their lyrics are beautiful, they are all-rounders and it's the vibe that they bring to their music that draws one to it. I will surely tune in to their mobile concert. I will be in South India at the time, and I am thrilled that they have come up with a concept like this, as I won't miss out on anything. I hope they perform the title track of I Hate Luv Storys -- it's one of my favourite tracks."u00a0
Chirag Goyal, manager with a travel portal
The concert will be streamed live as webcast on www.bollywoodhungama.com.
