ALTBalaji's Broken But Beautiful 3 rakes up adulations, crossing 100K+ searches on Google Trends in a day!

Broken But Beautiful

ALTBalaji launched the third season of their most successful and celebrated franchise - Broken But Beautiful. With a mixture of impactful dialogues, crisp screenplay, powerful performances by an ensemble of talented actors, the third season has been breaking the internet.

TV heartthrob Sidharth Shukla makes his digital debut with the talented debutant Sonia Rathee as Agastya Rao and Rumi Desai respectively showcase sizzling chemistry. Sidharth's impactful performance, dialogues like "Ab barood bola to aag to lagegi" has won him huge accolades from critics, audiences, peers, and fraternity alike.

The show has made a record of 100K+ searches in google trends in a day and has seen unprecedented views on the platform, drawing rave reviews from critics and fans. The hashtag #BrokenButBeautiful3 has the highest number of posts for a show on Instagram, and given the tremendous buzz, the show featured on both Ormax Top OTT originals of the week even before its launch and on the Streaming Top 5 List within 2 days of its launch, displaying its audience love.

The makers have roped in giants from the music world, namely Vishal Mishra (Teri Hogayiaan), Amaal Mallik (Kya Kiya hai tune), Akhil Sachdeva (Mere liye and Tere Naal), and Sandip patil (Hua Javaan) to create soulful compositions. Vikrant Massey and Harleen Sethi's guest appearance calls for whistles and claps. The songs have raked in millions of views across global platforms already.

Streaming currently on the ALTBalaji app, the show is a beautiful narrative of falling in love, heartbreak and empowered feeling of falling out of love.