Prakhar Porwal: Oyster by ‘App N Tap’ redefining outlook of content curation

Prakhar Porwal

For a writer, the most important thing is that their words add some value to the life of a reader. Every line they write is penned from emotions and inspirations taken from all around the world. To make these stories powerful, the quintessential aspects to be considered are grammatical errors, plagiarism, uniqueness of words, and even the readability. As the era turns digitized, it has become very easy for content writers to proofread their articles for quality.

With the increasing number of platforms turning up in the way to help content curators, it has become extremely difficult for people to recognize the diligent platform that abides by rules and regulations to prioritize the preferences of the writers. Realizing the same, visionary entrepreneur Prakhar Porwal is launching a platform called ‘Oyster' by ‘App n Tap', gearing up to make strides in the content marketing realm. Sharing his insights on content development tools and strategies, the entrepreneur talks about ‘Oyster' by ‘App n Tap' that will revolutionize content curators and helps them to improvise their writing tactics.

1. Tell us about your journey so far and what inspired you to start your own venture?

For a long time I witnessed how content curators were constantly troubled with the unsatisfactory results by the quality check of their content. This led me to do some thinking, and come up with the concept to alleviate all these dilemmas. In the year 2018, I resigned from my job to launch my own organization that serves as the one-stop solution for all the content writers. I believe in nurturing each and every client of mine by providing them with many inbuilt tools like Grammio, Piracifoe, and etc. Oyster by ‘App N Tap' is equipped with stock photos, cloud-sharing, and content planning amenities with top-notch security that is determined to bring a difference in the aspect of content curation.

2. How do you plan to bring something different to the table in this era of cut-throat competition?

Our team is constantly working towards building tools that matter to the audiences. In the fast-paced era, creating and handling content is extremely unorganized. And to become a part of the success journey of content curators, we provide a solution that enables hassle-free cloud sharing, planning capabilities and tightened security. With Oyster by ‘App n Tap', we will try to gain traction for providing one stop & end-to-end content development solutions across the industries, reaching out to each and every writer. Oyster is making a step forward towards saving the creators from wrongful charges and exploitation without any compromises in the quality of work.

3. What are your future plans to expand and grow your company?

Content curators and developers are facing a crisis of saving the same project on different platforms for different purposes. This involves a lot of hassle, time consumption and of course, needs more capital. Thus, I am aiming towards launching Oyster, a one stop destination for all writers solutions. Developing content, designing it, and then planning requires numerous different tools which demand extensive investment of time. But with the launch of ‘Oyster' by ‘App N Tap', many inbuilt tools will be made available at your fingertips. From grammar check, plagiarism tracker, SEO friendly tool, to a content planner,Oyster is providing a roof for it all. This user-interface is not just for the writers but even students, bloggers or any person who is associated with writing can reap the benefit out of it.

4. A piece of advice you would like to give to the upcoming budding writers?

Every writer that sets out to pen down their stories needs a hand to guide them through the intricacies of the domain. I would always suggest that they empower themselves with strategies to increase the quality of their work.

5. How is the platform bringing solutions to all these problems?

Our brand is going to do a complete content curation check including Grammar checking, Plagiarism checking, SEO and designing on one single dashboard which will further serve the broad needs of treasurable customers. We will enhance the content writing paradigm through the amalgamation of tools on one platform and using AI-powered resolution. From saving the time of professionals that go into hopping from one tool to another, we are transforming the lives of our esteemed content curators.

With these tools launching in the market, they are ready to launch their product but for the same they need funding in large numbers. Having good funding will help them grow their business at a fast pace. This will also help the content curators to reap the benefit out of the same. Apart from the four tools, they are looking out for more tools that would help creators at a mass level.