28 August,2021 11:55 AM IST | Mumbai | BrandMedia
Sandil Dang
The entertainment industry has drastically evolved in recent times. While everyone's inclination has been towards the larger than life movies on celluloid, it is the music videos and web shows that eventually took away the limelight from mainstream cinema. The ever-growing demand for music videos has given birth to many indie music labels. Among many key record labels, âBenchmark Entertainment' is growing its presence by leaps and bounds over the digital space.
Well, the name of the music label suffices everything. It is setting a benchmark in the music industry for all the right reasons. The pioneer behind bringing this record label to life is Sandil Dang, a producer, investor and entrepreneur. He has produced Gujarati cinema's all-time blockbuster film âChhello Divas' in the past, and now Mr. Dang is dominating the music industry after his consecutive songs.
Sandil Dang has produced an array of songs under his record label. Some of the most loved songs produced by him are âYaara', âPaa Lawanga', âMaar Hi Dalogi', âNecklace' and the recently released song âHunter'. One thing to adore about this multi-faceted personality is the fact that he has given many talented artists a platform to showcase their prowess to the audience. âBenchmark Entertainment' is lately signing many well-deserving talents under its venture, giving creative professionals a much-needed break in the entertainment industry.
After back to back hits, Sandil Dang is coming up with yet another chartbuster song sung by âTitliaan' fame Afsana Khan. The forthcoming song was recently shot in Jaipur and stars Karan Kundra and Shraddha Arya. The producer along with his partner Rajdev Brahmbhatt and the song's leading actors were spotted at Bandra's popular eatery Bastian.
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When asked to give a sneak peek into what the song is about, Sandil Dang laughed and said, "It is another rocking song for our audience. I can't wait to show the song to everyone. We shall be releasing it soon." Besides this, Mr. Sandil has got an ample number of projects in his kitty. Not just music videos, he is already zeroing down to make his foray into the digital space. Woah! That's something exciting. Isn't it?