30 April,2021 02:36 PM IST | Mumbai | BrandMedia
Cinemas have been the biggest source of entertainment in all countries.
Cinemas have been the biggest source of entertainment in all countries. Who doesn't like watching movies? Bollywood and Hollywood movies have always taken their audience to an entirely different world.
One thing that decides the fate of any film is the way it is promoted. Promoting movies is an avid task, and the entire film fraternity is in the hunt for finding unique ways of promoting their films.
In today's time, many marketing strategies are used by filmmakers to spread the word about their upcoming projects. Some celebrities opt for a publicity stunt to leave a mark in the memory. Pre-roll advertising or simply showcasing movie trailers online on YouTube or theatres is another common way of film promotion. Some other ways include press conferences, IMDB listings, and advertising, social media marketing, and visiting different states to interact with the live audience.
A New Movie Promotion IP: How was the idea generated?
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Cinema and movies have always created a buzz in India. People are crazy about their favorite celebrities and their movies. Just like every other Indian, Mrityunjay- Founder of Friends App, was always fascinated by movies.
From a very young age, he started watching movies and found them extremely entertaining. He started with Kannada movies and soon shifted to Bollywood and Hollywood classics. Mrityunjay was an avid fan of Sci-Fi and would never miss a chance of watching science fiction movies.
It was his mad interest in movies that he felt like building an innovation that is centered around movies. He gave wings to his dream by building innovations for promoting movies globally. He had received patent grants for the new movie promotion model. Even though Mrityunjay built the innovation some time ago, he now wants to monetize the innovation.
What's in for Twitter in acquiring the innovation and granted patents?
Twitter has been the most trending social media platform for people of all generations. From political leaders to the common man, everyone uses the platform to speak their heart out. However, one thing that works highly well on Twitter is its perfect ecosystem for promoting movies.
"Twitter is the ideal company to buy my IP around movie promotion," says Friends App founder. One of the prime reasons is the availability of celebrities from all over the world on the platform. The second reason being the vast spread of the social network. Being a global social app, Twitter has more than 300 million users.
The number of users on Twitter in India will grow with time. It is estimated that the application is used by nearly 75 million Indians.
Mrityunjay believes that with the acquisition of IP, this number will soar to 150 million, which is double the current users. Twitter can also see a growth of users from Tier 2, Tier 3, and Tier 4 cities in India. Moreover, user engagement will see an increase on Twitter.
Final Word
An ideal patent for movie promotions in today's time will be a great deal for any company. Not only Twitter but many entertainment and social companies can benefit from this IP. Big brands like Snapchat, Sharechat, InMobi, Amazon Prime, and HBO Max can also benefit from the acquisition this IP.
